Channel 4 is set to open up sponsorship opportunities for its most popular programmes. It will mean that programmes such as Brookside, Friends and Frasier will able to carry a sponsor for the first time. Up until now few programmes have been available for sponsorship on the channel, the Film on Four season being the… Continue reading Channel 4 Opens Up Sponsorship Avenues
Roger Gane has resigned as Executive Director at RAJAR Ltd. He will leave his post early next year to become International Media Research Director for the IPSOS Group, the parent company of RSL, who hold the RAJAR research contract. A successor is currently being sought.Of his move, Roger told MediaTel today: “I have very much… Continue reading Roger Gane Leaves RAJAR
According to research carried out by Grey Advertising, women want advertising to drop its outdated stereotypes toward them. The research found: 96% of women say they want to be appreciated as individuals in their own right, with 70% saying that it is very important. 32% dream of having someone to help them do the domestic… Continue reading Women Tired Of Stereotypical Advertising
The DTI has published the long-awaited guidelines on digital television which gives broadcasters access to the set top boxes. The rules are said to allow access on fair, reasonable and non-discriminatory means, once they are available on the market.There is still a final consultation period that is carrying on until December 11th with the Government… Continue reading DTI Publishes Further Details On Digital Television
95.8 Capital FM will be moving Chris Tarrant’s Breakfast Show to a new start time of 6.30am with effect from January 6 as part of its New Year programme schedules.The Breakfast Show will continue to broadcast until 10am when Steve Penk will move into a new mid morning slot between 10am and 1pm from his… Continue reading Tarrant’s Breakfast Show Extended
The sale of the BBC’s domestic and foreign transmission service reached the final stage yesterday when four UK and US groups handed in their final bids. All offers for this, the BBC’s first privatisation, are believed to exceed £200 million.The four bidders are International CableTel, a consortium led by Securicor, Mercury Asset Management and Castletower… Continue reading BBC Sell Off Attracts Final Bids
The Sun and the Daily Mirror revealed today the Christmas television schedules, as the battle between the terrestrial channels continues.BBC1 starts the fight on Christmas Eve premiering the film Super Mario Brothers while for the same time ITV can only come up with Protocol, and later on in the evening Top Gun both films shown… Continue reading Christmas Schedules For 1996
Channel 5 has announced that it has secured a deal with 20th Century Fox International TV for the UK terrestrial premieres of its recent major films releases. The deal will include premieres of such films as Independence Day, Mrs Doubfire, Speed, Hot Shots Part Deux and Mighty Morphin Power Rangers.The deal was negotiated jointly with… Continue reading Channel 5 Sign Film Deal With Fox
Future Publishing has appointed Stephen Price as the new advertising manager responsible for FutureNet, the company’s website. He was previously director of sales and marketing at Screen International in Los Angeles.Future say that due to the ‘tremendous growth’ within this division, the London team is looking to recruit another three members to its ad department… Continue reading Future Appoints Ad Manager For Website
The latest ITC cable statistics for October 1st 1996, show that the television penetration rate has increased by 0.4% since October 1st 1995. The number of cable telephony lines rose to 2,015,134, with the total number of homes connected to any sort of cable delivered service reaching 2.3 million.Broadband cable became available to over 600,000… Continue reading Cable Penetration Increases For October
