The Advertising Association is holding a seminar in Cardiff to help small businesses with their advertising decisions. It will take place on Thursday 21 November at the Quality Friendly Hotel.Subjects covered will include: setting advertising objectives; communication choices; the role of ad agencies; an introduction to local media; and a local case study. Speakers will… Continue reading Ad Seminar For Small Businesses
UK Gold has announced that it is to start showing the popular BBC1/Thames television comedy series Men Behaving Badly.As part of a late night Bullet Strand, the repeats kick of with the first series which features Harry Enfield and Martin Clunes as the Nineties answer to the Likely Lads. The show will begin broadcasting this… Continue reading UK Gold Resurrects Old Favourites
The Mirror Group has said that it will be restructuring its marketing department to focus more on brand building.The main result of the changes will be the appointment of two new heads of marketing. Margaret Harvey, group account director at direct marketing outfit IMP, will become marketing director of the Independent and the Independent On… Continue reading Mirror Group Restructures Marketing Department
ABC figures released for October show that the Daily Express‘s revamp has made little impact on the paper’s declining circulation in the face of the Daily Mail‘s growing strength.In October the Daily Express‘s sales fell by 3.64% to 1.205 million year-on-year and though this is a slight improvement on September’s drop of 5.27%, the Daily… Continue reading National Newspaper October ABCs
The Independent Television Commission has today announced a draft for the Code on Sports and Other Listed Events, as required under the Broadcasting Act 1996.In the draft the “listed” events will be the FA Cup Final; the Scottish FA Cup Final (in Scotland); FIFA World Cup finals; the Derby; the Grand National; the Olympic Games;… Continue reading ITC Publishes Code On Listed Sports Events
Channel 4’s comedy series Drop The Dead Donkey has proved that it is still a favourite with the viewers, appearing at number two on Channel 4’s Top Ten programmes list. The episode shown in the week ending October 27th attracted an audience of 4.27 million people and a consolidated share of viewing of 24%.The second… Continue reading TV Viewing Summary
Two media consortia are believed to be planning new cable and satellite music channels for the near future.Granada is reported to be in discussion with a number of record companies regarding the launch of an MTV-style channel and BSkyB and Virgin are in talks over a join-venture of the same nature. The proposals are thought… Continue reading Two New Music Channels Set To Launch
The Cable Communications Association today submitted the formal response of the UK cable industry to the Office of Fair Trading’s consultation on the proposed new BSkyB rate card. The view of the cable industry was that the proposed rate card would undermine consumer choice, in both choice of service and choice of delivery system.In its… Continue reading Cable Communications Association Reject New BSkyB Rate Card
International news company CNN is considering extending its online services by creating individualised news bulletins which will be sent to subscribers.According to press reports CNN is planning to roll out a news service early next year which will collect information on users and then send personalised news bulletins to them via e-mail. The service will… Continue reading CNN To Send Personalised News
The Radio Authority will be carrying out a public interest test with regards to the proposed acquisition of Leicester Sound by DMG Radio, a subsidiary of Daily Mail General Trust plc *GWR And Classic In £215m Merger.The Authority is inviting comments from interested parties and the public which, when a newspaper group proposes control of… Continue reading RA Carries Out Public Interest Tests
