The Independent Television Commission has announced that by Tuesday’s deadline all fifteen ITV companies together with Channel 4, Channel 5, S4C and Teletext had confirmed their intention to launch digital services in 1998.There will be six digital multiplexes, or ‘frequencies’, on which channels will be carried: the first will carry BBC services; the second has… Continue reading TV Companies Guarantee Digital Places
According to sources, BSkyB is considering approaching BARB to work out how viewing share will be calculated when its digital television service is launched next year. It is understood that BSkyB are questioning whether BARB’s satellite panel is large enough to measure the amount of channels BSkyB are planning to offer.A spokesperson from BARB said… Continue reading BSkyB To Approach BARB
Business guru Sir John Harvey-Jones said yesterday that commercial radio should raise its sights and aim for a 10% share of ad revenue within five years. His comments, made at Tuesday’s RAB conference at the Royal Lancaster Hotel, came during a mixed assessment of commercial radio’s past performance and its future position.Sir Harvey-Jones praised local… Continue reading Commercial Radio Should Aim For 10%
TV sales house TSMS will get a new chief executive when managing director Jerry Hill is promoted to the position at the start of 1997.He will replace Tim Wooton who will become executive chairman as a result of David McCall’s retirement.…Andy Jonesco will leave the Telegraph as display ad director to become head of sales… Continue reading TSMS Gets New Chief Exec
Emap Elan has conducted research across three of its titles which shows that advertorials are around 50% more efficient at conveying product information to readers.1,400 readers of Elle, Elle Decoration and New Woman were asked their reaction to a number of advertorials and adverts carried in the July issues. In total 26 cases were analysed… Continue reading Emap In Advertorial Research
According to David Elstein, Channel 5’s chief executive, between 70 and 80% of the population will be will be able to receive Channel 5 at the end of its first year. He also believes a viewing share of 5% will be achieved.Channel 5 has encountered retuning problems and certain parties believe the Channel will not… Continue reading Elstein Sets C5 Targets
Trojan Television are launching The Auction Channel in time for Spring 1997. Worldwide auctions will be broadcast live via cable and satellite, to subscribers, for 24 hours a day, 7 days a week. Viewers, with prior arrangement, will be able to interact with auction programmes via the telephone.Bonhams, one of the world’s leading auctioneers, has… Continue reading Auction Channel Set To Launch
According to reports, Rupert Murdoch’s News Corporation is planning a £416m flotation of News Digital Systems (NDS) in the next few weeks. Speaking at the annual general meeting, Mr Murdoch also expected the company to achieve a 20 per cent improvement in profits for 1996-97.NDS is a UK based television technology business which produces smart… Continue reading News Corp To Float NDS
The Guardian enters its first sponsorship deal when it supports Channel 4’s Film on Four Premiere Season this Autumn. A spokesperson from Guardian Newspapers said the deal will run according to Channel 4’s schedule between November and January. Previews of the week’s film will feature in the Guide supplement.Channel 4’s line-up includes The Madness Of… Continue reading Guardian Sponsors Film On Four
It has been reported that Manchester-based Media Sales Network has been appointed by CLT UK Radio Sales to handle airtime sales on its behalf in certain regions. CLT were unavailable for comment but it is believed that MSN will handle sales for Atlantic 252 and Talk Radio outside of London and the South-East.Click here for… Continue reading CLT Appoint Manchester Company
