A survey carried out by EMS, the European Media and Marketing Survey, has revealed that over half of the satellite channels it included in its research are experiencing a decline in viewers. Euronews, CNN, NBC and MTV have lost viewers, while EBN, BBC World and Eurosport have increased viewing by 68.4%, 64.3% and 2.5% respectively.Eurosport… Continue reading Survey Shows Mixed Results For Satellite Channels
The National Action Team (NAT) will be launching the first ever regional press induction course for advertising agency executives on November 22. The course will run quarterly in 1997 and will be held at the Newspaper Society’s offices at Bloombury House, London.Chris Stanley, marketing director at the Newspaper Society, said: “Many executives starting out in… Continue reading NAT Launches Regional Press Course
The latest report from Virgin Radio shows an increase in profit before tax, for the year to July 31, of £1.57m compared to a £3.1m loss last year. It is the first time annualised profit for the radio company has been achieved since its launch in 1993. Operating profit was also up from £2.2m to… Continue reading Virgin Radio Show Profits
Managing director Ben Langdon has appointed Amy Smith as marketing director at McCann-Erickson. She was previously new-business director at Simons Palmer Clemmow Johnson and replaces David Longman who recently left McCann’s.This appointment is believed to be a small part of a wide-ranging overhaul of the agency which Langdon is planning to announce next week.…Gruner &… Continue reading New Marketing Director For McCann-Erickson
The Independent Television Commission has this afternoon announced that it has directed Channel 4 to broadcast an apology for the Brookside omnibus which contained “unacceptable scenes relating to incest between a brother and sister.”The ITC believes that the scenes were unsuitable for early evening viewing when a large number of children may be expected to… Continue reading ITC Demands Brookside Apology
A representative from Adshel, a division of the More Group, confirmed that the company will be selling its poster sites based on audience figures from POSTAR. The move makes Adshel the first company to adopt this method. It is believed that Adshel will offer panels at the required amount to achieve POSTAR ratings rather than… Continue reading More Group Implements POSTAR
WPP has announced that revenues for the first nine months of 1996 have risen by over 4.1% in the UK since 1995. UK revenue rose from £224m to £233m with total revenue for the group increasing from £1,116m to £1,240m (11.1%). Largest growth was in North America at 16%.Interest was focused on growth in market… Continue reading 4.1% Revenue Increase For WPP
Eastenders has climbed to the top of this week’s programme list. All of the episodes of Eastenders shown in the week ending October 13th comfortably beat ITV highest rating programme (which was Monday’s edition of Coronation Street). The episode featuring Ian Beale’s gangland shooting from Monday October 7th attracted an audience of 17.92 million, a… Continue reading Cindy Shoots Eastenders To The Top Of Ratings
Average hours listened to radio in the London region has fallen for the majority of the commercial radio stations. Sunrise Radio recorded the biggest fall, down by 47.28% in comparison to Rajar Quarter 3 1995. The actual hours listened to Sunrise Radio are 2.794 million for 1996 compared to 5.300 million in 1995, this is… Continue reading Q3 Rajar Figures: London Stations
The Mirror Group and the Telegraph are planning to send free, personalised versions of their electronic newspapers to users of Netscape Navigator, the Internet browser, next month.Readers of these papers on the Net will be able to specify which sections they are most interested in and these will then be sent to them via e-mail.… Continue reading Newspapers To Be Sent By E-Mail
