Leo Burnett has today released findings from its project into Londoners. Called London Tribes, it provides geodemographic data of every household in the London TV area. The 11 million Londoners have been categorised into 11 “tribes”, and 40 sub-tribes. These tribes combine attitudes, behavioral patterns and lifestyles of the tribes. The aim of the research… Continue reading Tribal Londoners
Philip Baker, marketing director of Timothy Benn Publishing, is leaving the company to become head of marketing at Metal Bulletin. O&M media director Mandy Pooler is to become managing director from July 1 when Bill Patterson leaves for Lansdown Conquest. Young & Rubicam has promoted Sarah King to media group manager, following James Whitmore’s promotion… Continue reading Appointments
The Daily Telegraph has from today entered a broadsheet circulation war, dropping its weekday price from 48p to 30p. The move, in direct retaliation to The Times’ price cut last September, comes as the Telegraph’s circulation dropped below 1 million. The Independent has reacted by cutting its price from 50p down to 20p for today… Continue reading Newspaper Price War
The British Horse Racing Board yesterday altered its rules to allow racehorse owners to sell advertising space on the sleeves and collars of jockeys’ silks. The board will also allow advertising on saddle sheets and stable boys’ jackets. The Board launched the scheme yesterday joint with the Market Racing Agency, an independent consultancy.The Market Racing… Continue reading Adverts On Jockeys’ Silks Approved
Following the start of the price war among the broadsheets today, newspaper group shares have fallen sharply. By 15:00 this afternoon, shares in the Telegraph group dropped 202p to 338p, wiping millions of pounds off the value of the group.Shares in other groups have also fallen; shares in the Daily Mail fell 178p to 1275p;… Continue reading Newspaper Shares Tumble
Emap launched its £71m bid for Trans World, yesterday despite opposition from existing shareholders Guardian Media. The bid follows Owen Oyston’s undertaking to sell his 22% stake to Emap, this agreement is now irrevocable. The takeover bid will be declared unconditional as soon as the shareholders have received the offer document from Emap.Further details of… Continue reading Emap Launches Trans World Bid
HTV and Westcountry are to move their sales to TSMS, joining Anglia, Meridian and Ulster TV. The move is likely to take place at the end of next month. Scottish TV and Grampian are expected to follow.If STV and Grampian join TSMS, the sales house’s share of all TV advertising would be around 26%, but… Continue reading HTV And Westcountry To Join TSMS
Analysis of viewing figures for Saturday night (June 18th) show ITV’s share of male viewers peaking at 74% in the final minutes of the Ireland v Italy match.VIEWING FIGURES – MEN SHARE % BBC1 BBC2 ITV C4 2100 21.7 7.5 59.4 6.1 Kick off 21.10 2115 20 6.1 63 5.7 2130 19.9 5.3 64.3 5.7… Continue reading ITV Irish Soccer Share Peaks At 74%
On Tuesday, Virgin will submit a bid for one of the three London FM licences on offer this summer, in an attempt to gain better reception for Virgin 1215 in London and thereby increase their audience share.If successful, Virgin London would still be part of the Virgin 1215 network and have the same music and… Continue reading Virgin Bids For London FM Licence
The latest figures from GfK put Satellite Dish Ownership (Direct to Home) at 2.612 million as of 23rd April 1994. This represents an increase of 47,000 dishes since March 1994, and an increase of 414,000 dishes on April 1993 BARB’s latest figures (May 1994) put dish ownership at 2.739 million. BARB data includes Northern Ireland… Continue reading GfK Estimates Dish Ownership Up 15.8% In Last Year
