More Newsline articles

The European Commission has launched a marketing communications questionnaire, the findings of which will be used to help the EC with policy-making.Contact: Jean Bergevin 010 3222961736 (Fax)

The volume of direct mail has increased by 11% in the first quarter of 1994, according to the latest figures from the Direct Mail Information Service. There were 705m items mailed during the first 3-months of 1994, compared with 632 in 1993. Total expenditure on direct mail increased by 16%, up from £233.3m in the… Continue reading Direct Mail Increase

QualitiesAs predicted the Times achieved its highest ever circulation in May with an ABC figure of 517,575, an increase of 8.2% on April. The Times now accounts for 21% of the total quality daily market, an increase of 6% points from the 15% of May 1993. While the total circulation of the quality daily market… Continue reading National Press Round-Up – May

The Radio Authority has agreed an ownership structure for Emap that will allow the publisher’s planned takeover of Trans World Communications to go ahead. Emap’s takeover of the radio group would breach the legal limit of the number of radio licences that can be held by any one group. At present no more than 6… Continue reading Radio Authority Agrees Ownership Structure For Emap

Screen Communications International, a new quarterly multimedia magazine from Emap, launches this week with a controlled circulation of 17,643. The magazine is a joint venture between 3 existing magazines; Communications International, Screen International and International Broadcasting. The editorial will cover the convergence between telecommunications, IT, media and broadcast.The magazine will be aimed at senior executives… Continue reading Emap Multimedia Magazine

The new free London evening tabloid, Tonight, is to launch within the next two weeks with a print run of 100,000. Mermaid Enterprises, the publishing company behind the newspaper, believes that Tonight will be complementary to the Evening Standard and that it will expand the London newspaper market.The editorial will be news-led, with a focus… Continue reading Tonight Launch Details

LTA Advertising has released the results of a study into audience attitudes to advertising on the London Underground. The research found that the audience views advertising as a welcome escape from the Underground experience and that the posters are viewed with a high degree of search, scan, signposting and reading. The study found that successful… Continue reading LTA Underground Research

Editor and co-founder of the Independent, Andreas Whittam Smith, may step down this week, according to reports in the Weekend FT and today’s Guardian. Speculation over Whittam Smith’s future at the newspaper has grown since he was given a vote of no confidence by journalists. Newspaper Publishing’s shareholders are reported to have begun the search… Continue reading Speculation Over Independent Editor

Today is to launch a Saturday review section in July called Weekend Today. The new 32 page supplement will cover leisure, food and drink, gardening and fashion. It will be slightly smaller than the main paper, printed on high quality newsprint and stitched.Today is the lowest selling of all the mid market newspapers but has… Continue reading Today Saturday Supplement

Newspaper Publishing is running a promotion this weekend offering readers the Independent on Sunday for 50p, if they buy a copy of tomorrow’s edition of the Independent.