The European Commission is to decide whether agreements that link Cadbury- Schweppes with the National Lottery go against EC rules on free and fair competition. As part of the agreement Cadbury can advertise its products in connection with the Lottery.
Last night’s MRG meeting, taken by Andy Farr of Millward Brown, was entitled “Persuasion or Enhancement? – An Experiment.” The purpose of the evening was to put forward evidence that most advertising does not persuade people when they are exposed to it but instead influences the conclusions they reach later when they try the products… Continue reading MRG Meeting – Persuasion Or Enhancement
Portsmouth & Sunderland Newspapers has announced pre-tax profits of £9.0m for the year to April 2, an increase of 24% on the previous year. Revenue for the group’s publishing sector increased by 3% to £50.7m, with advertising revenue accounting for £36.4m of this.
Grampian has announced it expects early discussions with Granada as to whether the DTI ruling affects Grampian’s sales, which are currently handled by the Time Exchange. Grampian’s statement says that whatever the outcome, it is confident that the DTI’s flexibility for smaller companies will ensure that their airtime sales will be handled by a major… Continue reading Grampian Response To DTI
ISBA has launched a new “Guide to Direct Marketing” covering customer databases, data profiling and analysis, campaign management, creative planning and agency remuneration. The guide costs £7.50 for ISBA members and £15 for non-members.ISBA: 071 4997502MRG SUMMER PARTYThe MRG is holding a summer party on Monday July 25th at Stanley House, Kings College, Kings Road… Continue reading ISBA Direct Marketing Guide
The current growth in the customer magazine market is expected to continue, according to a Mintel report commissioned by the Association of Publishing Agencies. The report predicts a 31% revenue increase to £116m over the next four years. Turnover in the sector totalled £80m in 1993, Mintel expects it to reach £88m for 1994.The report… Continue reading Growth For Customer Magazines
The combined TV revenue figure for May, based on agency estimates, came in at £175.434m, an increase of 22% on last year’s May figure. The ITV share was £141.768m, with Channel 4 at £33.67m. This is an 81/19 split between ITV and C4. ITV’s revenue was up 20.3%, and C4 up 29.5% on last year.The… Continue reading Television Revenue – May
The Department of Trade and Industry has today rejected Granada’s request to exceed the 25% share limit of TV advertising sales and ruled that the company must return its share to the 25% level by August 1995. Granada currently holds a 29% share of all TV advertising revenue through its sales houses the Time Exchange… Continue reading DTI Rules Against Granada
Emap has agreed to acquire 38 French magazines as part of 2 deals worth £107.8m. The first deal involves the purchase of Editions Mondiales, which publishes 28 magazines, for £83.7m. The second involves a further 10 titles from 3 separate publishers and is worth £24.1m. The acquisitions will rank Emap third in size in the… Continue reading Emap To Buy 38 French Magazines
In response to today’s DTI ruling Granada has announced that it intends to create a new combined sales house to sell the airtime for most of the existing clients of the Time Exchange and Laser. It will comply with the DTI ruling and will therefore not include all the TV companies currently handled by the… Continue reading Granada Response To DTI Ruling
