Abbott Mead Vickers yesterday reported a 2.6% drop in pre-tax profits for the first half of 1993, from £1.54m to £1.5m.This drop was in spite of a strong increase in new business in recent months and an increase in turnover to £94.4m. David Abbott, chairman, is optimistic about 1994, saying there were signs that cutbacks… Continue reading Abbott Mead Vickers Profits Down
According to National Economic Research Associates’ latest survey of television advertising expectations, confidence levels in the ad market remain “above normal for the time of year” for the ninth month in succession.Confidence has however fallen slightly on last month, and only low growth in television ad revenue is expected over the next year.There continues to… Continue reading TV Advertising Expectations Remain High
Several quality national newspapers have joined up with agencies and independents to commission a research project into readership data.The Telegraph, Guardian, Observer, Independent and News International have funded research from Millward Brown. It analyses the readership of Saturday papers compared with weekday papers, looks at how different the readers are and how the title is… Continue reading Newspapers Fund More Readership Data
Official BARB ratings for the first two weeks of the new schedule show Scottish TV’s audience share increasing from 33% to 47%, almost entirely at the expense of Channel 4, whose audience dropped on average from 13% to 8%.In Scotland, Channel 4 had been taking a significant proportion of young viewers in the early evening.… Continue reading Scottish TV Dominates C4
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
The campaign against imposing VAT on the publishing industry is being stepped up just before the November budget.The Periodical Publishers Association is sharing a stand at the Conservative Party Conference in Blackpool with the Advertising Association. MP’s will be bombarded with anti-VAT material.The Newspaper Society has also released research showing that the majority of cabinet… Continue reading CAMPAIGN AGAINST VAT ON READING UPPED
IPC has announced the final changes to its restructure of the advertising sales department.Mark Reen is promoted to the newly created role of group head of the TV Weeklies advertisement sales department reporting to ad manager Kathryn Jacob.Helen Stephenson is to be promoted to group head on the Women’s Weeklies, reporting to ad manager Ian… Continue reading IPC Ad Team Restructure
BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the… Continue reading BT’s Video-On-Demand Plans
The BBC will decide on Monday whether to go ahead with the planned 24-hour radio news service.It is expected that the intention of using Radio 4’s long wave frequency for the service will be dropped. An alternative is believed to be a combined news and sports service on Radio 5 and a delay in deciding… Continue reading BBC News Radio – Decision Monday
