Grampian Television is to become the first station in the ITV network to transmit advertisements for a firm of funeral directors. The ads will be shown in peak viewing hours and daytime television. Grampian has promised that care will be taken in the positioning of the ads. The ITC rules concerning ads from funeral directors… Continue reading FIRST FUNERAL SERVICES ADVERTISED
Following a ministerial meeting this week, it looks likely that there will be a relaxation of the rules preventing the nine largest ITV companies taking each other over.Proposals would allow an ITV company to have a second licence; an extension of the moratorium seems unlikely as legislation would be necessary.If compromise proposals are accepted by… Continue reading Rule On ITV Takeovers
Ten thousand copies of the December issue of PC-Home have been withdrawn from sale after it was discovered that the free disk on the front contained instructions for making explosive devices out of light bulbs.PC Home, which has a print run of 80,000, carries a free disk with every issue; this month 10,000 extra copies… Continue reading Computer Magazine Issues Withdrawn
The IPA has produced a guide for agencies who are considering BS5750 acreditation.The publication interprets how the standards relate to advertising and simplifies the language for ease of use. It has been compiled by a group which included members who had already gone for certification, a consultant who has helped a major agency achieve certification… Continue reading IPA Guidance On BS5750
The Daily Telegraph has increased sales by 30,000 since it has been running its holiday promotion, according to its own circulation figures. This means that the average circulation since the promotion began on 23 October is about 1,037,687.The Independent, however has not faired so well since its revamp. The first estimated figures from the Independent… Continue reading Newspaper Circulations
Initial reaction to the revamped European launched yesterday appears to be favourable.Mike Goodman, Media Research Manager at Abbott Mead Vickers, says that the European now feels more like a quality newspaper, likening it to an international version of the Independent. He thought that transforming Elan into a tabloid was an improvement, adding that being stapled… Continue reading Agency Reaction To European
Today The European launches with a new redesigned paper. The focus of the paper has shifted from direct news to more in-depth analysis and commentary on the news, from an emphasised European point of view. As the editor says on the front page, “Europe is changing, and The European is changing with it.”The first section… Continue reading European Revamp – Review
The latest trend data issued by JNLR/MRBI shows a further consolidation of listenership to independent local radio throughout the country.Nationally, listenership to local radio is 49% compared to RTE Radio 1 with 40% and 2FM at 28%. Dublin listenership remained relatively unchanged with combined results for Classic Hits 98FM and FM 104, at 40%. In… Continue reading Irish Radio Listenership Report
The Daily Telegraph is to relaunch its Saturday magazine in January. The main change will be a considerable increase in size from its present A4 format to the size of the Sunday Times and Observer magazines.There will be some editorial changes; new features and ideas, but the magazine has no intention of altering its current… Continue reading Telegraph Magazine Relaunching
This week the European Publishers Council has published a paper claiming that the European Commission is to issue a draft directive on ownership which could exclude print media from the opportunities opening up due to technological advances and multimedia.Frank Rogers, chairman of the Council, said the media industry needed deregulation to stimulate competition rather than… Continue reading Ownership Plans Attacked
