The IPA has responded to the ITC Consultation document on its Code of Sponsorship.The IPA has said that it believes the code has been largely successful in striking a balance between encouraging development of sponsorship and avoiding the risk of provoking adverse viewer reactions. However, suggestions were made in areas of concern.* Advertiser Supplied ProgrammingThe… Continue reading IPA Responds To ITC Consultation Doc.
The Health Education Authority yesterday called for a ban on Embassy Regal cigarette ads because of research which shows that the ads appeal to children and teenagers.It is the first time that the government funded authority, which opposes all tobacco promotion, has attacked the advertising of one brand.The posters feature a middle-aged man called Reg.… Continue reading Call For Ban On Regal Ads
Publishers of some 1,500 magazines have launched a national advertising campaign in advance of the Autumn Budget, to try and influence opinion against the possibility of a tax on reading.The ads will appear in magazines throughout the country and feature comments made by John Major on the standard of education in this country, such as… Continue reading Magazines Launch VAT Ad Campaign
According to the annual survey carried out by Willott Kingston Smith on marketing services companies the top 50 companies made aggregate losses of £558m. However, after removing amounts from earlier acquisitions (£611m at Saatchi and £22m at Aegis Group, for example) the underlying trading performance of the sector showed a modest improvement. 67% of the… Continue reading Agency Financial Survey
Directors of Paramount Communications officially announced yesterday that they would consider other offers in competition with the current take-over bid from Viacom of $7.5bn. (News -24/9) The QVC Network has already put a hostile bid to the Paramount Board of around $9.9bn, but since QVC are a smaller company Paramount are insisting on receiving “satisfactory… Continue reading Paramount Auction Is Official
HTV has announced interim pre-tax profits for the first half of the year improving from a loss last year of £5m to a profit of £1.6m this year.Earnings per share were 1.5p compared to previous loss of 5.4p.Advertising has maintained a 6% share of the network spend.
Radio 1’s new line – up, announced yesterday, includes a weekend slot for Danny Baker, poached from sister station Radio 5. Announcing the changes the station’s new controller, Matthew Banister, emphasised Radio 1’s commitment to live music, journalism and comedy.Three of the stations’ older DJs have announced their departure in recent weeks; Dave Lee Travis,… Continue reading RADIO 1 NEW LINE-UP
Directors of Paramount Communications officially announced yesterday that they would consider other offers in competition with the current take-over bid from Viacom of $7.5bn. (News -24/9) The QVC Network has already put a hostile bid to the Paramount Board of around $9.9bn, but since QVC are a smaller company Paramount are insisting on receiving “satisfactory… Continue reading Paramount Auction Is Official
HTV has announced interim pre-tax profits for the first half of the year improving from a loss last year of £5m to a profit of £1.6m this year.Earnings per share were 1.5p compared to previous loss of 5.4p.Advertising has maintained a 6% share of the network spend.
The combined ITV/C4 revenue for August, based on agency estimates, came in at £115.9m – a 9.6% increase on last year and the second highest increase so far this year.The individual revenues for ITV and C4 were gauged to be £95.14m and £20.76 – a 82:18 split – representing an slight improvement on ITV’s performance… Continue reading TV ROUND UP – AUGUST
