The Daily and Sunday Express are to launch the latest in their travel promotions on Sunday 19 September, following the Concorde promotion.Readers must collect two tokens to qualify for a ‘two for one’ flights promotion with Air UK.Mail Newspapers is bringing back the National Lottery Game, offering readers the chance to win up to £100,000.… Continue reading Newspaper Promotions
Yesterday the new home interest title from IPC, Homes and Ideas, was launched with an initial print run of 350,000. Editor Penny Harris, in a welcoming letter, states that it is designed “to help you make the most of your home”. The magazine is full of tips and ideas on ways to improve the home,… Continue reading HOME INTEREST PRESS OVERVIEW
Home Counties Newspapers returned to profit in the first half of the year, recovering from the effects of bad debt write-offs and depressed ad revenues.Profits for the six months to June 30 were £331,000, against a loss of £203,000 last year. Turnover was up 6.5% at £12.1m.The company said that although the national advertising had… Continue reading HCN Return To Profit
The Radio Authority has received 17 applications for the Manchester FM & AM licences, including an application from the receivers handling Sunset Radio. Sunset, the current holder of the FM licence, ceased broadcasting at the end of August when the station’s electricity supply was cut off as a result of unpaid bills. The station has… Continue reading Sunset Recievers Apply For Licence
Cellnet announced yesterday that it is to take over the sponsorship of Capital Radio’s Flying Eye from the 27 September 1993, replacing current sponsors British Airways. Diamond White is to Sponsor Channel 4’s new Friday night youth programme Dial Midnight. Brewer Taunton is to spend a six-figure sum on the 17-week deal. The programme is… Continue reading C4 And Capital Radio Get New Sponsors
The Radio Authority has received 17 applications for the Manchester FM & AM licences, including an application from the receivers handling Sunset Radio. Sunset, the current holder of the FM licence, ceased broadcasting at the end of August when the station’s electricity supply was cut off as a result of unpaid bills. The station has… Continue reading Sunset Recievers Apply For Licence
In a joint survey between the Research Business Group and the National Magazine Company it was found that readers actually read, enjoy and remember advertisement promotions.Readers of National Magazines titles were consulted, and showed a preference for advertorials because they are more interesting and informing, and “added value” both in providing product information and free… Continue reading Advertorials Approved By Readers
The Times newspaper circulation has risen 20% since the price cut on Monday of this week, an increase of 70,000 copies.(Times’ own figures).In a report in the Financial Times, research among newsagents shows sales for broadsheets to be up. Both The Guardian and Independent have increased their sales, with the Financial Times unaffected and the… Continue reading Times Sales Rise
From Sunday September 26 The Observer will have two new sections; Review and Life, and a new editorial team.The News broadsheet section will include an expanded comment section covering a wider range of issues as well as news and features. The Business section will also be a broadsheet. It will cover a range of city… Continue reading The Observer Gets New Sections
