The Radio Authority has confirmed the timetable for the advertisement of the third Independent National Radio (INR3) licence.The INR3 licence, for a speech-based service, will be advertised by this December at the latest. The closing date will be three months later, with a decision likely in the Spring of 1994. 51% of programming airtime in… Continue reading DATES FOR RADIO LICENCES ANNOUNCED
Today the new title from Redwood Magazines is launched, BBC Top Gear, the motoring title to accompany the series. The glossy 250 page magazine has a cover price of £2.40.Top Gear launches three weeks after EMAP’s weekly title Carweek,but has an altogether classier feel. This month’s edition carries a free poster and car sticker.Presenters from… Continue reading BBC Top Gear – First Issue Report
The Radio Authority has confirmed the timetable for the advertisement of the third Independent National Radio (INR3) licence.The INR3 licence, for a speech-based service, will be advertised by this December at the latest. The closing date will be three months later, with a decision likely in the Spring of 1994. 51% of programming airtime in… Continue reading DATES FOR RADIO LICENCES ANNOUNCED
From September 21, its 70th birthday edition, the Radio Times is to be revamped.The changes come a month after the magazine lost its top selling spot to Reader’s Digest and IPC’s What’s on TV.Details of daytime TV will appear on a single page for each day, thus creating seven facing pages for advertisers and seven… Continue reading Radio Times Extends Editorial
Yesterday the Manchester Evening News launched the first edition of its weekly supplement.The 56 page A4 supplement is printed on full colour paper. The editorial contains colourful features on local Mancunian stars such as footballer Ryan Giggs, pop group Take That, the latest dance craze in Manchester’s clubs, the bogle and also general features such… Continue reading Manchester Evening News Supplement
More O’Ferrall Communications, a subsidiary of More O’Ferrall, which was set up to handle special poster sites, is opening negotiations on 12 poster sites at the Folkestone end of the Channel Tunnel.More O’Ferrall picked up the sites last year and will target the top advertisers directly, rather than the agencies.Half of the 12 panels are… Continue reading MOF To Target Channel Passengers
Three ITV networked films reached the top ten in the BARB programme rankings for week-ending 5th September. The rankings are based on one showing only, consolidated viewing figures.Pretty Woman reached 15.6m making it number two in the rankings behind Coronation Street (16.7m). Crocodile Dundee 2 reached number four with 14.03m viewers and Lethal Weapon 2… Continue reading Popular Films Boost ITV Audience
Chrysalis Television has appointed sponsorship consultancy Wood Lynds to handle on-air sponsorship, off-air merchandising and licensing activities for its sports programming. It is the first time a major independent TV producer has appointed a specialist agency to seek sponsors rather than working with a broadcaster’s sponsorship department. Chrysalis TV’s most notable programmes are Football Italia… Continue reading Chrysalis TV Appoints Consultancy
United Artists Programming has hired Craig Pearman Ltd, the newly launched media consultancy, to advise and support the setting up of its new ad sales division.The new advertising division of UAP will initially sell airtime for Bravo and Discovery channels. Joyce Taylor, chief executive officer of UAP said that the inclusion of Discovery and Bravo… Continue reading Craig Pearman Consultant To UAP
United Artists Programming has hired Craig Pearman Ltd, the newly launched media consultancy, to advise and support the setting up of its new ad sales division.The new advertising division of UAP will initially sell airtime for Bravo and Discovery channels. Joyce Taylor, chief executive officer of UAP said that the inclusion of Discovery and Bravo… Continue reading Craig Pearman Consultant To UAP
