According to the Evening Standard’s recent Media Survey, three out of four London viewers taking part in the telephone poll believed Thames offered a better service than its successor, Carlton. 84% said that they preferred TV-am to the current breakfast channel, GMTV. The main gripe about Carlton seemed to be scheduling changes rather than actual… Continue reading Evening Standard Media Survey
BBC Magazines’ latest addition to the children’s market, Toybox, is due to be released on March 31.This will be the third in the series, following Playdays and Noddy, which increases the opportunity for group advertising. The new 36 page title will be similar in size to Fast Forward, catering for the 2 to 7 age… Continue reading BBC Magazines To Launch Toybox
Advertising agency, Joslin Shaw, is set to sponsor the English Chamber Choir performing Bach’s ‘Mass in B Minor’ in April. “The sponsorship enables us to raise the agency’s profile with an influential audience of significant net worth” says Hugh Joslin.
The winners of the IPA Business-to-Business Advertising Awards were announced today at a ceremony hosted by the President of the Association, Peter Mead.The category winners were:International Best Campaign Leopard Limited Corporate Jets Best One-Off Leopard Limited Advertisement Philips Components Trade & Technical Best Campaign WCRS Limited Bass Brewers for Carling Black Label Best One-Off McCann-Erickson(Bris)… Continue reading IPA Business-To-Business Awards
Grundig has signed a deal with MTV Europe to sponsor its Ski Weekend,due to be broadcast on the channel from 20-21 March
Bartle Bogle Hegarty was presented with the ITV Award for Best Commercial of The Year last night at the Golden Arrows Awards, for its Levi Strauss advertisement “The Swimmer”.Other agencies awarded include BMP for the Barclaycard campaign starring Rowan Atkinson, GGT for Red Rock Cider and Young & Rubicam’s Fosters advertisements.
QualitiesThe 6-monthly ABCs for September-February’93 show mixed fortunes for the quality national newspapers. As with last month’s figures the Sundays fared better than the dailies, with all but the Observer increasing sales year-on- year.The Independent on Sunday’s circulation rose by 7.9% to 407,771. However, it is still firmly rooted at the bottom of the quality… Continue reading National Press Round-Up – February
Backers of Meridian Television, the MAI Group, have revealed that the new licence holder is surpassing original advertising revenue forecasts, as well as having saved £20m on launch costs following deals with TVS Entertainment. MAI has recorded an interim profit of £34m but emphasises that it is too early to predict what difference Meridian’s performance… Continue reading Meridian – So Far So Good
Sky is in discussion with the Premier League about plans to move its final fixtures to Sunday May 9, in order to satisfy satellite viewers.
Anglia Television announced yesterday that it is to take a stake in Home Box Office, the programme division of Time Warner. The agreement will result in the creation of three partnerships which will aid Anglia in funding drama and entertainment projects. Chairman of the East of England franchise holder, Sir Peter Gibbings, is denying that… Continue reading Anglia Forms Partnership With HBO
