The independent production company which gives us the successful comedy Birds of A Feather, SelecTV, has announced a rise in pre-tax profits for the year ending September 30 from £178,000 to £287,000. Earnings per share for that period came out at 0.19p compared to 0.15p in 1992.
The Periodical Publishers Association will this month publish what it believes to be the correct way to produce an ‘advertorial’ to ensure that magazine readers are aware that what they are looking at is an ad, not a feature.Firstly the PPA will suggest that the word ‘advertorial’ be replaced with ‘promotion’ or ‘advertisement’ to make… Continue reading Advertorial Guidelines From PPA
The Periodical Publishers Association will this month publish what it believes to be the correct way to produce an ‘advertorial’ to ensure that magazine readers are aware that what they are looking at is an ad, not a feature.Firstly the PPA will suggest that the word ‘advertorial’ be replaced with ‘promotion’ or ‘advertisement’ to make… Continue reading Advertorial Guidelines From PPA
“Recession continues to hit industry advertising revenues” says Sir Derek Palmer, chairman of Yorkshire-Tyne Tees Television after the announcement of the channel’s profits yesterday. Although an increase of 23% from £13.1m to £16.1m was revealed it is likely that newly merged YTTTV will see yet another spate of redundancies this year following the loss of… Continue reading YTTTV Profits Increase
“Recession continues to hit industry advertising revenues” says Sir Derek Palmer, chairman of Yorkshire-Tyne Tees Television after the announcement of the channel’s profits yesterday. Although an increase of 23% from £13.1m to £16.1m was revealed it is likely that newly merged YTTTV will see yet another spate of redundancies this year following the loss of… Continue reading YTTTV Profits Increase
The independent production company which gives us the successful comedy Birds of A Feather, SelecTV, has announced a rise in pre-tax profits for the year ending September 30 from £178,000 to £287,000. Earnings per share for that period came out at 0.19p compared to 0.15p in 1992.
67% of the UK’s top 40 media buying companies are more confident about business in 1993 than they were in January of last year, according to a recent survey by Logie Bradshaw Media (LBM) on advertising prospects for the next 12 months.Advertising agencies made up the bulk of those interviewed and emerged more positive for… Continue reading LBM Survey Shows Positive Results
67% of the UK’s top 40 media buying companies are more confident about business in 1993 than they were in January of last year, according to a recent survey by Logie Bradshaw Media (LBM) on advertising prospects for the next 12 months.Advertising agencies made up the bulk of those interviewed and emerged more positive for… Continue reading LBM Survey Shows Positive Results
Dundee-based publisher, DC Thomson is launching a new teenage girls magazine called Shout! on March 6, aimed at the 13-15 age bracket. The 56 page colour title will be published fortnightly and has planned an initial print run of 250,000. London advertising for the magazine is being handled by A Plus Media.Page Mono: £3250 Page… Continue reading Shout! For DC Thomson
In an attempt to lure European advertisers to our screens, LWT and Carlton Television have set up a TV sales company to perform the task – proving to them that London is a very important market with a reach of 11 million people.Among statistics quoted to advertisers is the fact that our capital accounts for… Continue reading Carlton/LWT Set Up Euro Venture
