In a report released yesterday, accountants BDO Binder Hamlyn revealed how the addition of VAT to UK magazines could spell disaster for smaller publishers and have a knock-on effect on the industry as a whole.The report figures are based on a detailed survey of 20 of the UK’s largest magazine publishers. A further 48 companies… Continue reading BDO Outlines Effects Of VAT On Mags
Midland Bank looks set to sponsor the £1,000 CashCall on Atlantic 252 to promote its Live Cash account.
After 10 years of business, Heineken is to withdraw its sponsorship of British ice hockey, believing that its marketing objectives have changed since the deal began in 1983. The Ice Hockey Association is already actively seeking a new sponsor for all activities.
According to a report in today’s Evening Standard the recently relaunched listings magazine, City Limits, is suffering from a fall in advertising revenue which could lead to its closure.The magazine was failing badly in the circulation stakes last year when it was bought out by Terry Hornett, who believed that a change of image would… Continue reading City Limits In Danger Of Closure
The Radio Advertising Bureau believes that it could be more effective if it was given more financial backing from the independent radio stations. Any additional contributions would be used in marketing schemes to increase the level of awareness for radio advertising.RAB: 071 383 3288
Following the demise of Crown Communications last month, David Haynes has left the company to take up the position of chief executive with LBC. The licence for the station is due to be re-advertised in April but in the meantime has been taken over by the Porter family and chaired by Dame Shirley Porter (Newsline… Continue reading Haynes Joins LBC
The ISBA Policy Conference 1993 examined the advertising industry from a recession perspective, looking at the changes which are occuring during the continuing acceleration. The conference selected these changes in terms of evolutionary and revolutionary with emphasis being placed on the growth of television and how effective this growth has been – ‘Will we see… Continue reading ISBA Policy Conference
Chief executive of Saatchi & Saatchi, Robert Louis-Dreyfus, is leaving his position to take up a lead post with German sports company, Adidas.Having bought 15% of Adidas International, Louis-Dreyfus will take over as president in early April. He will be replaced at Saatchi by Charles Scott.
Comic-strip hero, Roy of the Rovers, will sadly meet a tragic end next month because of a massive fall in sales for the title in recent years.The character has been in the spotlight since 1954 when he appeared on the cover of ‘Tiger’ but he really took off in 1976 with the launch of the… Continue reading Roy Of The Rovers Hits Rocky Ground
The Sun’s decision to print an official front – page apology to the Queen yesterday paid off, as she has decided to drop the libel case against the tabloid.The newspaper offered to give £200,000 to charity so that the case could be settled out of court and the deal was accepted. According to the Palace… Continue reading Queen Calls Off Sun Libel Case
