AGB (081 997 8484) has published a report containing sub-category universe data aimed at enhancing the annual BARB establishment data. TAPS (TV Area Population Statistics) includes data on interlaced age/class universes for housewives, adults, men, women and individuals, detailed house-wife universes (eg interlaced working status/age, interlaced presence of children/age/class) and ownership of TV equipment interlaced… Continue reading AGB Taps Report
The total number of homes connected to MTV by the end of September had reached 16,316,292, with 89,669 hotel rooms connected. This represents an increase of 7.6% on the previous month.… MTV has reached an agreement with national Soviet TV company Gostelradio which means that MTV programming will be available throughout the Soviet Union from… Continue reading MTV Penetration
Home Office minister Earl Ferrers was last night forced to withdraw the government’s amendment on impartiality (Newsline passim) after peers demanded more time for the consideration of the concessions granted so far. Peers had previously agreed to the concessions, which had satisfied the ITC. The amendment will be altered to emphasise that impartiality must be… Continue reading Impartiality Rethink
The Daily Mail yesterday launched a weekly magazine, Femail, to replace the daily Femail page. The 12- page colour pull-out section is printed on newsprint like paper and covers style, fashion and women’s issues. The launch is being supported by a TV and radio ad campaign over the next few weeks.The Daily Mail: 071-938-6000
Yesterday’s Campaign/Admap conference addressed the issue of “Classifying People, Can We Do It?, Do We Need It?” The majority of the speakers were in favour of a move away from the traditional methods of classifying people, with some, like Adam Lury of HHCL being more controversial than others, advocating a more enforced move away from… Continue reading Admap Conference – Classifying People
Derek Bowden, international media director at Saatchi and Saatchi, has been appointed media director to replace Alec Kenny.
A new quarterly computer title ‘PC Engineering’ is to be launched by Reed Business Publishing (081-661 3500) on October 31. The 36-page A4 size free magazine will be aimed at engineers who use PCs in the workplace. PC Engineering will have a controlled circulation taken from Reed’s existing titles Electronics World & Wireless World and… Continue reading PC Engineering Launch
Brahm, the Leeds agency, has won the £250,000 Yorkshire Evening Post account
Reed Business Publishing(081-661 3500) is closing the fortnightly title Take-Home Drinks after the October 18 issue. The magazine was launched in February 1989 with a controlled circulation of 30,000 but failed to establish itself in the dr
Clare MacDonald is promoted to Sales Controller at Broadcast Marketing Services and Pam Glenn is appointed agency sales manager.
