Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It’s a dangerous road, writes Tracey Follows.
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
What is the true relationship between machine learning and AI, and where should marketers be putting their efforts, asks Tim Webster.
GfK’s Stefan Heremans concludes his investigation into the future of UK media currencies in the second part of our special report.
Change is coming, but are brands moving fast enough to keep up, asks The Pool’s Tanya Joseph.
Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
Following an in-depth review with industry stakeholders, GfK’s Stefan Heremans sheds light on what media currencies might look like in five years. Will chaos reign, or can a new order prevail?
David Brennan shares his guide to creating wisdom out of intelligence.
There is now industry standard proof that television’s reach hasn’t changed in the last 10 years – but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.