Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.
More Media Commentators articles
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
Following an in-depth review with industry stakeholders, GfK’s Stefan Heremans sheds light on what media currencies might look like in five years. Will chaos reign, or can a new order prevail?
David Brennan shares his guide to creating wisdom out of intelligence.
There is now industry standard proof that television’s reach hasn’t changed in the last 10 years – but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.
Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
Sponsor content: The media and advertising industry is coming out of a period of doom and gloom and moving into a ‘fixing stage’, writes Rupert Staines.
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C’s Aaron Goldman.