JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
More Regional articles
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
Geraldine Allinson makes the case for brands moving spend back into local media.
If they can iron out internal frictions and provide an answer to the inadequacies of Facebook and Google’s ad offerings, publisher collectives can mount a real challenge to the status quo, writes Ally Stuart.
Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Full report available at: Mediatel Connected > Regional
The publisher of the Daily Mirror and Sunday People will buy out the 80% it does not already own in Local World to create the largest regional newspaper publisher in the UK.