The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.

Following Advertising Week Europe, which included Wednesday’s MediaTel Media Playground event, Digital Cinema Media’s CEO Simon Rees shares his highlights from an inspirational week.

By focusing purely on the ‘bid’ or the ‘buy’ in RTB we are failing to correctly articulate the benefits for everyone in the system that programmatic can enable says Videology’s Rhys McLachlan.

Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.

For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?

At a packed Media Playground event in central London yesterday, David Rowan, UK editor of WIRED, said that exponential advances in technology means that small teams of people can now achieve what only governments and multinationals could once accomplish – in a talk that looked at the future of publishing, the rise of the nerd and the 3D printing of synthetic meat…

Wednesday morning saw MediaTel’s sixth annual Media Playground get under way with a particularly insightful session examining how multiple screens are complicating the media landscape, kicking off what would be a day of informative and lively debate on a range of issues.

Media Playground, which will be running as a part of Ad Week Europe on March 20, has announced its final chairs for the day’s panels, including Raymond Snoddy, Graham Lovelace, Dominic Mills and Peter Cowley.

Earlier this month MediaTel hosted the eighth Media Question Time event at Glaziers Hall, with some lively – and controversial – debate from the panelists, who covered a range of topics from the decline of print to Tesco TV.

Last night MediaTel hosted Media Question Time in central London, where the lively panel discussed everything from the decline of print to Tesco TV – but it was the shocking walk-out from Kelvin MacKenzie that really had everyone talking.