For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What’s going on?
More Seminars articles
At a packed Media Playground event in central London yesterday, David Rowan, UK editor of WIRED, said that exponential advances in technology means that small teams of people can now achieve what only governments and multinationals could once accomplish – in a talk that looked at the future of publishing, the rise of the nerd and the 3D printing of synthetic meat…
Wednesday morning saw MediaTel’s sixth annual Media Playground get under way with a particularly insightful session examining how multiple screens are complicating the media landscape, kicking off what would be a day of informative and lively debate on a range of issues.
Media Playground, which will be running as a part of Ad Week Europe on March 20, has announced its final chairs for the day’s panels, including Raymond Snoddy, Graham Lovelace, Dominic Mills and Peter Cowley.
Earlier this month MediaTel hosted the eighth Media Question Time event at Glaziers Hall, with some lively – and controversial – debate from the panelists, who covered a range of topics from the decline of print to Tesco TV.
Last night MediaTel hosted Media Question Time in central London, where the lively panel discussed everything from the decline of print to Tesco TV – but it was the shocking walk-out from Kelvin MacKenzie that really had everyone talking.
Yesterday MediaTel hosted the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year included Big Data, NRS PADD and measuring social media. Find out what our expert panellists had to say.
On the eve of MediaTel’s ‘Electronic Trading Debate’, Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn’t it time for the media industry to follow suit?
Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…
We are very excited to announce the judging panel for our Connected Consumer Awards, with experts including Graham Lovelace, Lesley Mackenzie and Simon Gauntlett coming together to recognise and reward innovation in the sector.