More Snap articles

In a changing social landscape, brands must reassess how they view “performance”, moving from focusing on the bottom of the funnel to creating full-funnel strategies.

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

Four executives at different levels from a range of companies share their media origin story and advice for those starting out.

The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.