More The Future Of Media Ai Special articles

Brands are no longer competing for clicks; they are competing to be selected, interpreted, and recommended by AI systems. LiveRamp’s Luke Fenney offers advice for an agentic future. 

Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.

The CEO of Particular Audience examines the background to the ongoing legal dispute between Amazon and the Gen AI engine Perplexity, and its implications for the future.

To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.

When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the impacts AI is having on the creative industries.

Welcome to the Brief, The Media Leader’s round-up of media news.

The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.

Ozone Labs will operate as a “sandbox” alongside Ozone’s core business, serving as an area for its partners to experiment, build product prototypes, and try new business models.

The platform called Stagwell Search+ which aims to provide a solution to make the transition from traditional search engines to AI search experiences more seamless for brands.