ITV1’s special-length I’m a Celebrity … Get Me Out of Here! increased its ratings last night, pulling in 8.9 million peak viewers and a 32% average audience share.
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The third episode of ITV1’s new I’m a Celebrity… Get Me Out of Here! series lost more than a million viewers on Monday night’s show.
The latest IPA Trends in Television report, for Q3 2009, shows that average daily viewing figures stand at 3.54 hours. This compares to the same levels for Q3 2008, and 3.56 hours for Q2 2009.
Ofcom has recommended the relaxation of local radio and cross-media ownership rules to tackle the “significant economic changes” that have affected the industry.
Katie Price’s much-publicised late entrance in to the I’m a Celebrity… Get Me Out of Here! jungle failed to keep the show’s ratings above the 10 million viewers mark.