Magna Global’s latest global television advertising forecast predicts 6.4% growth in constant currency terms during 2010, to $150.7 billion dollars worldwide.
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The Big Brother launch night secured the all-important prime-time ratings yesterday evening with a high of more than 5.1 million viewers.
The Broadcast in a multi-platform world seminar kicked-off the afternoon sessions at this year’s Media Playground 2010 event. Panellists including Mediaedge:CIA’s Michael Beecroft, Rovi’s Richard Bullwinkle and SeeSaw’s Ben Williams discussed Project Canvas, SeeSaw and Google TV, before making five year predictions for the television industry.LOVEFiLM’s group digital officer Lesley MacKenzie talked of possible ventures… Continue reading Video highlights from Media Playground 2010: Broadcast in a multi-platform world
Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…
ITV1’s new four-part drama Father & Son stole the limelight from BBC One’s final Luther, securing the peak-hour with a high of 4.1 million viewers last night.
The government has scrapped plans to introduce independently funded local news consortia, new culture secretary Jeremy Hunt announced in his first major speech today.
Google could enter the TV market with a bid for Premier League football rights, LoveFilm’s group digital officer Lesley MacKenzie told delegates at last week’s Media Playground 2010 event.
Almost 6 million British adults intend to watch more World Cup TV coverage this time around than they did during the 2006 tournament, according to new research.
ITV1’s new hard-hitting drama Father & Son secured the 9pm to 10pm top spot with a high of 5.6 million peak viewers last night.
ITV1’s Britain’s Got Talent final attracted an impressive high of more than 13 million viewers and a 52.1% average audience share on Saturday night.