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Channel 4’s new Cutting Edge documentary My Big Fat Gypsy Wedding secured the highest ratings during the all-important peak-hour last night with more than 4.9 million viewers.

YouTube’s head of AdSales Bruce Daisley denied claims that the video sharing site is likely to be the first international television channel, as predicted by Adam Pace, head of digital buying at OPera at MediaTel Group’s Future of Online seminar earlier this month.

Do consumers really know what they’re looking for when it comes to video-on-demand services or do they prefer scouring the Radio Times for some good old-fashioned television scheduling?

Project Canvas faced mixed opinion at MediaTel Group’s ‘The Internet comes to TV’ event in London on Wednesday, held in association with Rovi, but much of this was simply down to it still being seen as work in progress.

Well for starters, Project Canvas’ backers – ITV, BBC, BT, Five, Channel 4 and TalkTalk – insist the internet TV service will be ready for launch later this year.

Yesterday’s invite-only ‘The Internet comes to TV – How will viewers find my content?’ event, hosted by MediaTel Group and Rovi, saw a room full of top industry executives excitedly discussing the prospects of digital television.

Investment in TV advertising by online brands has grown by £170 million in the past five years, with annual average growth of 172%.

Raymond Snoddy returns from this morning’s ‘The internet comes to TV’ seminar and says “more television and video on ever more devices has got to be a good thing. Hasn’t it?”

Online TV service SeeSaw has fully launched in the UK today following a brief beta test, started at the end of January.

SeeSaw is set to launch a new £5 million ad campaign with the strapline ‘If you love TV, SeeSaw’.