ITV’s director of television, Peter Fincham, is to take responsibility for the broadcaster’s marketing and has also been tasked with overseeing its research.
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TV marketing body Thinkbox is returning to TV screens later this year with a new ad campaign reminding advertisers of the power of TV.
Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.
ITV1’s World Cup Live: Holland v Uruguay secured the highest ratings with ease last night after banking an impressive 10.3 million peak viewers.
Global net TV advertising is forecast to hit $116 billion in 2010, up 3.7% year on year, according to a new report from Informa Telecoms & Media.
informitv’s William Cooper wonders why Project Canvas is yet to be a “compelling consumer proposition”…
The World Cup kicked-off in June, and the IAB and ESPN released research showing 8% of football fans were planning to watch the tournament on their mobile phones.
May figures show that ITV1’s revenue was up 22.4% year on year, to £123 million.
Rafael Nadal’s second Wimbledon win completed BBC One’s peak run this weekend.
BBC One’s long-running hospital drama Holby City proved to be a popular choice for the 9pm to 10pm peak-hour slot.