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Piers Morgan’s Life Stories with Gordon Brown ended ITV1’s peak run last night after securing a high of more than 5.1 million viewers.

ITV1’s long-running police drama The Bill secured the highest ratings during the all-important peak-hour last night for the first time since it moved to the post-watershed slot.

According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.

ITV1’s Midsomer Murders returned with a high of more than 6.5 million viewers during the peak-slot last night.

This week has seen the sale of GMG’s regional titles to Trinity Mirror and the forced sale of some of BSkyB’s stake in ITV. Raymond Snoddy comments on the “sadness and eloquence” of the deals.

BBC One secured a peak-run during prime time last night with Eastenders, Holby City and Survivors.

The government has set out plans for introducing product placement on British television.

The latest IPA Trends in Television report reveals that average daily hours of TV viewing rose to almost 4 hours in the final quarter of 2009.

BBC One’s long-running drama Hustle managed to secure the highest ratings during the all-important 9pm to 10pm peak-hour ahead of its ITV1 rival last night.

BSkyB has sold the majority of its 17.9% stake in ITV for £196 million, at a loss of around £350 million.