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Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that “We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising.”The Internet giant launched Google… Continue reading Google abandons TV ads program

The STV Player is now live on YouView set top boxes, and available within the STV licence areas of Scotland.

YouView, the new set-top box offering subscription-free digital TV and catch-up services, has announced that they have teamed up with Channel 5’s milkshake! to provide on-demand content from the children’s favourite on the YouView platform.

The results of Ericsson ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon.

OTT video service providers are keen to establish a strong presence on the variety of connected CE (consumer electronic) devices being installed in consumers’ homes, given the revenue opportunity that these devices present.

Connected TV consumers prefer ad-supported content to paid, ad-free content according to new research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.

Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.

Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates 2012 High Definition Television (HDTV) Report.

Despite accelerating global demand for smart TVs, a new report from TDG forecasts that TV manufacturers will be largely unsuccessful in generating new revenue from these net-connected platforms.

Consumers increasingly prefer to view online content of their choice, at their own time on their preferred device, according to the new NPD DisplaySearch Connected TV Study: Features, Content and Usage.