More Youtube articles

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

The brief – The Media Leader’s daily round-up of media news.

Audioboom acquired Adelicious in July, and as part of the deal, Craig Eastwood became the new VP international. The Media Leader sits down with him to see how it’s going.

The brief – The Media Leader’s daily round-up of media news.

The brief – The Media Leader’s daily round-up of media news.

The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.

Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.

The partnership features as part of a trend of supercharging a video-first approach in podcasting.

A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.

Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.