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Global announces premium video advertising capability on YouTube

Global announces premium video advertising capability on YouTube

19 May 2026 | Charli West

The media and entertainment group is now the only UK media owner able to offer advertisers audio, outdoor, and premium video all in one place.

WPP Media partners with Google on AI planning tools for YouTube
WPP Media partners with Google on AI planning tools for YouTube
01 Apr 2026 | Jack Benjamin
‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict
‘Are we monetising addiction?’ Ad industry faces reckoning following social media addiction lawsuit verdict
27 Mar 2026 | Jack Benjamin
Pareto principle appears to apply to YouTube viewing, says Thinkbox
Pareto principle appears to apply to YouTube viewing, says Thinkbox
04 Mar 2026 | Jack Benjamin
Streamers to come under stricter regulation in UK – but does it go far enough?
Streamers to come under stricter regulation in UK – but does it go far enough?
25 Feb 2026 | Ellie Hammonds
Google hands cease-and-desist letter over YouTube measurement
Google hands cease-and-desist letter over YouTube measurement
28 Jan 2026 | Jack Benjamin

IAB launches measurement advisory board in push for measurement solutions

22 Jan 2026 | Ellie Hammonds

The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.

The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger

19 Dec 2025 | Ellie Hammonds

Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.

2025 in audio: Audio’s ROI moment and the vodcast boom

18 Dec 2025 | Ellie Hammonds

The Media Leader summarises three key themes from the past year in the audio space.

Our most-read stories of 2025

15 Dec 2025 | The Media Leader Staff

2025 was a year of consolidation, innovation and change, and our most read news items reflected an interest in rapidly changing TV and media agency landscapes.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

11 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search

05 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

Adelicious and Audioboom: How ‘good synergies’ led to an ‘incredibly straightforward’ merger

05 Dec 2025 | Ellie Hammonds

Audioboom acquired Adelicious in July, and as part of the deal, Craig Eastwood became the new VP international. The Media Leader sits down with him to see how it’s going.

The Brief – Thursday 4 December – Global ad spend forecast, WPP demoted from FTSE 100, the Economists revenue grew and more

04 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

03 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

‘Sky is a creator’: Sky Media leans into curation on platforms

27 Nov 2025 | Jack Benjamin

The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.

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