Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…
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The Central Office of Information (COI) has appointed Simon Marquis as non-executive board director.
New RAJAR figures reveal that 20% of smartphone owners, or 1.4 million people, have downloaded a radio app.
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
BBC One’s new thriller The Silence secured the highest ratings during the 9pm to 10pm peak-hour once again last night with 4.6 million peak viewers.
Magna Global’s latest On-Demand Quarterly forecasts that video on demand will reach 65.4 million households by 2016.
Specialist children’s publisher Egmont is launching a Disney/Pixar Toy Story magazine, to coincide with the launch of the third film in the series.
RAJAR has appointed Jerry Hill as chief executive officer, succeeding Sally de la Bedoyere, who stepped down at the beginning of June.
Six in ten American adults now go online wirelessly using either a mobile phone or a laptop with a wireless internet connection, according to a May 2010 survey by the Pew Research Center’s Internet & American Life Project.
BBC One’s new four-part thriller The Silence started on a high of 4.7 million viewers last night.