More than one third of marketers already conduct some type of mobile marketing, with mobile websites and apps proving to be an equal draw to text messaging.
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Clear Channel Outdoor has reported a $30.4 million fall in UK revenues for 2009.
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
Soccer fans are in for a treat this summer, with ITV launching an ITV1 HD channel on Virgin Media and Sky in April, meaning that almost all World Cup games will be viewable in high definition.
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
The daily national newspaper market was down slightly period on period in February, by 0.3%, although year on year it suffered a 5.3% drop.
Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available for just £99 until the beginning of April.
The BBC Trust is set to review BBC Radio 3, Radio 4 and digital station Radio 7 later this year.
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
ITV1’s Live UEFA Champions League coverage secured the highest ratings during last night’s prime time slot with more than 8.7 million peak viewers.