Microsoft is set to launch its UK video on demand service tomorrow with content including Skins, Faking it and Waterloo Road.
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Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
Publicis boss Maurice Levy claims newspapers need to find a balance between free and paid-for online content to survive the digital age.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
Google is trialling a new television search service, letting users find TV shows and online videos, and personalise a lineup of their favourites.
CBS Outdoor has appointed Michael Gibb as business director for Scotland, reporting to Mike Brennan, regional sales director.
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
BBC One’s long-running New Tricks drama secured the peak-hour top spot last night ahead of ITV1’s new drama Married Single Other.
