The end of a century which saw the birth of mass- and multi- media has even made the advertising industry nostalgic. As a result, the last six months has seen the compilation of several “best ever ad” lists. Saturday night’s “Top 100 TV commercials of all time” put together and aired by Channel Four with… Continue reading Feature: Advertisers And Viewers Differ On All Time Best Ads
In a national newspaper first, the Observer is to launch a standalone magazine title. Observer Sport Monthly will be free with the Sunday newspaper from 7 May but will also be available separately from June.The 68-page title aims to break with the conventions of sports writing and widen the readership by focusing on the social… Continue reading Observer Rewrites Sport With Monthly Title
Pearl & Dean, the cinema advertising company which has a 34% share in the UK market, has launched a website aimed at attracting advertising customers. www.pearlanddean.com opens with the soundtrack famously associated with the company name before revealing a site offering information on all aspects of cinema advertising.Advertisers can access admission trends, audience profiles and… Continue reading Pearl & Dean Launch Website
Clear Channel Radio Sales (CCRS) are to open a Manchester office to take responsibility for all national agency business including Jazz FM 100.4. The office is part of the independent sales house’s strategy for increasing sales.Jay Conroy, managing director said “Manchester is important geographically and commercially and so this new venture is a key part… Continue reading Clear Channel Radio Sales To Open Manchester Office
The UK’s largest magazine publisher, IPC, is believed to be in negotiations for a trade sale of the group. Possible bidders include Telewest and German group Bertelsmann, and the sale price has been placed at up to £1.5 billion.The group, which publishes titles including Loaded and Marie Claire, issued a statement in response to press… Continue reading Telewest In Talks As IPC Considers Trade Sale
Digital television is gradually building its presence in the UK, having attracted more than three million customers across the terrestrial, satellite and cable platforms. BSkyB became the first company to roll out a digital TV service commercially when Sky Digital launched in October 1998; digital terrestrial followed in November with the arrival of ONdigital and… Continue reading Feature: Terrestrial Stations Lose Out As Digital Gains Ground
The Broadcaster’s Audience Research Board (BARB) has awarded RSMB, Ipsos-RSL and AGB SpA Holding its four new audience measurement contracts. One of the current contractors, Taylor Nelson Sofres, has held contracts since BARB’s foundation in 1983, but will have no further involvement once this one expires.RSMB is also a current contractor, having taken on establishment… Continue reading BARB Awards New Audience Measurement Contracts
Following confirmation on Thursday that WPP was in talks with Young & Rubicam regarding a takeover (see WPP Confirms Discussions With Y&R), WPP shares rose 61p to £10.34. However, over the weekend it emerged that the discussions in New York had collapsed late on Friday night.Other companies performing well were BSkyB, which added 79p to… Continue reading Sharewatch
WPP yesterday confirmed it was in talks with US advertising company Young and Rubicam (see WPP Confirms Discussions With Y&R), however shares in the company fell during the day’s trading, ending down 48p at £9.73.With no further details of the possible Yahoo/Emap takeover emerging (see Speculation Continues Over Possible Yahoo!/EMAP Deal), the rise in Emap… Continue reading Sharewatch
As Excite launches the latest unmetered internet service into the UK market (see Excite Joins Unmetered Net Access Market), analyst Lars Godell of Forrester Research has predicted the death of flat-rate internet usage within two years. In an article for Forrester’s UK arm Fletcher Research, Godell says that while the competing offers of unmetered access… Continue reading Research Claims Subscription-free Internet Is Unsustainable
