There has been a further increase in the overall decline in national newspaper readership, according to the latest figures from the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 4.4% – or 3.2m readers – for the six month period ended March 2000.The largest falls came from the Sunday People (down… Continue reading National Newspaper NRS Round Up – March 2000
News of BSkyB’s partnership with the West Indian Cricket Board regarding broadcast and internet rights (see Sky Bags West Indies Cricket Deal) helped strengthen confidence in the company following the Elisabeth Murdoch’s resignation (see Elisabeth Murdoch To Quit Sky). Shares closed up 44p at £17.50.Reuters shares also rose yesterday, by 52p to £11.97, as did… Continue reading Sharewatch
Kiss 100 FM will launch a new marketing campaign on Monday featuring a female body builder called Andrulla. The campaign will target the station’s core audience of 15-24-year-old males with the message “We’ve pumped up the power”.A run of 1,100 six-sheets and 1,200 posters featuring Andrulla in a number of poses will appear over a… Continue reading Female Bodybuilder To Market Kiss 100
NTL launched the rollout of its digital cable services yesterday, saying it hoped to attract 300,000 digital customers by the end of this year. Digital Plus is now available in NTL’s franchises in Scotland, Northern Ireland and Wales. Customers will be offered digital TV and NTL internet and telephony services in the form of a… Continue reading NTL Launches Digital Cable Services
BSkyB has entered an exclusive long-term partnership with the West Indies Cricket Board (WICB) to manage its worldwide broadcast and internet rights. The deal will see Sky become the board’s exclusive net partner with immediate effect and broadcast host from 2004.Sky will revamp, develop and manage the official WICB internet service over an 8-year period… Continue reading Sky Bags West Indies Cricket Deal
The Mirror and Sunday Mirror have put on 5% in year on year advertising revenues in the first four months of 2000. These figures were announced by Trinity Mirror chairman Sir Victor Blank at the group’s AGM yesterday.Blank also said that the Racing Post had achieved double digit growth in advertising revenues, while the regional… Continue reading Trinity Mirror Announces Advertising Revenue Growth In First Quarter
BSkyB’s stake in German pay-TV group Kirch has received clearance. The deal will see the satellite broadcaster take a 24% stake in the group and Dieter Hahn, vice-president of KirchGruppe, will become non-executive director of BSkyB.The deal was announced, subject to clearance, at the end of last year, following months of discussions (see BSkyB Moves… Continue reading BSkyB/Kirch Deal Receives Clearance
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures from the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 4.4% – or 3.2m readers – for the six month period ended March 2000.The largest falls came from the Sunday People (down… Continue reading National Newspaper NRS Round Up – March 2000
Rumours have surfaced in the trade and tabloid press this week that ITV is considering moving its nightly news broadcast again- this time to 10.30pm- in order to appease the Independent Television Commission (ITC). ITV is currently preparing a proposal for an ITC meeting on 18 May which will discuss the channel’s news output.ITV was… Continue reading ITV Rumoured To Be Considering News At Ten-Thirty
Jeff Henry, chief executive of Granada Sky Broadcasting, is to leave the company in the near future, after assisting shareholders in finding a replacement. After his appointment to the company he created a strategy for the redefinition of the Plus, Breeze and Men & Motors brands. He now says he wants a new challenge. Colin… Continue reading Appointments Brief
