Trinity Mirror New Media this week launches a £5m re-branding campaign for its consumer ISP and portal, ic24. This follows an announcement last month that £150m will be invested by the group over the next three years to develop a seamless integrated regional network and national e-commerce sites (see Trinity Mirror Sells Belfast Telegraph To… Continue reading Trinity Mirror New Media Spends £5m On ic24 Re-Brand
The Guardian is to become the first advertiser in the UK to use napkin media as part of a national campaign. The group is to use the medium to promote its personal finance website MoneyUnlimited, which launched last month (see Guardian Unlimited Launches Personal Finance Site).Five million napkins will be distributed in sandwich bars in… Continue reading Guardian Becomes First Advertiser To Use Napkin Media
The chairmen of the top twenty English football clubs are meeting today to discuss the future of the Premier League’s broadcasting rights. It has been predicted that the price of the renegotiated terms could reach as high as £2bn.The proposals under discussion today are expected to split TV rights into 18 parts, with parties able… Continue reading Premier League Chairmen Meet For TV Rights Carve-Up
Carlton Communications is encouraging advertisers to book campaigns online by offering the opportunity to buy special reduced-rate advertising packages exclusively through its Carlton Media Sales website (mediasales.carltononline.com). The packages, which are the first of their kind, have been created by Carlton Digital, for ONdigital, and cinema sales operation, Carlton Screen Advertising (CSA).CSA has put together… Continue reading Carlton Offers Discounted Ad Packages Exclusively Via Website
The Independent Television Commission (ITC) has said that a merger between United News & Media and Carlton Communications would require a change in the law. The Commission asked for views related to the deal earlier this year (see ITC Seeks Views On Carlton/UNM Merger), and today published its findings.The Commission said that some change in… Continue reading United/Carlton Merger Requires Change In Legislation, Says ITC
The Broadcasting Standards Commission has upheld complaints about an episode of Eastenders which depicted drunken behaviour, drug-taking and sexual innuendo. The offending episode concerned a combined “hen” and “stag” weekend in Amsterdam which went “beyond acceptable boundaries” according to the standards body.The BBC defended the episode, broadcast on 16 December last year, by claiming it… Continue reading BSC Upholds Complaints About Eastenders
The Wireless Group is set to launch a new radio station for Greater Manchester. Big 1458AM will target 30-50 year-old men with a mixture of rock music, easy listening and sport.The group currently owns two Big branded stations in West Yorkshire and Staffordshire/Cheshire, which launched in January this year. The new station will be launched… Continue reading Wireless Group To Launch New Manchester Station
The Advertising Standards Authority (ASA) 1999 annual report has shown that more complaints were relating to outdoor advertising than to any other medium. The number of resolved complaints for outdoor rose 32% during the year, with just six posters accounting for 40% of all poster complaints in 1999.The highest number of complaints were for internet… Continue reading Bol.com Poster Ads Receive Most Complaints In 1999
Today is a sad day for MediaTel as News Editor Scott Billings leaves the fold. He is abandoning the world of media news to spend more time with his guitar.After two and a half years service, Scott will be greatly missed in the MediaTel office. He will still be working for the company on a… Continue reading Sad Day For MediaTel As News Editor Downsizes
Advertising revenue for the UK’s commercial radio industry continued to grow at a faster pace than the display advertising market during 1999, making radio the fastest-growing medium for the sixth year out of seven. According to the Advertising Association’s Quarterly Survey of Advertising Expenditure, as analysed by the Radio Advertising Bureau (RAB), radio enjoyed growth… Continue reading Commercial Radio Revenue Continues To Outperform Market In 1999
