A quick glance at a selection of current ads will confirm the fact that sport most definitely sells; possibly even more effectively than sex in the case of Premiership football. It is perhaps surprising, then, that there are currently no general sports consumer magazines on the market, with most publishers concentrating on specific sports or… Continue reading Feature: Sports Mags Market To Broaden With New Launches
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 3.1% – or 2.2 million readers – for the six month period ending February 2000.The largest falls came from the Sunday… Continue reading National Newspaper NRS Round Up – February 2000
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 3.1% – or 2.2 million readers – for the six month period ending February 2000.The largest falls came from the Sunday… Continue reading National Newspaper NRS Round Up – February 2000
A year after ITV made the decision to ditch the News At Ten, CIA MediaLab’s Sensor survey has found that 29% of people would like to see it return, and 30% claim to miss it. However, the public does not support parliamentary pressure on ITV to bring the bulletin back, with only 6% agreeing with… Continue reading Public Does Not Want MP’s Pressure On ITV To Return News At Ten
Global advertising and communications company, WPP, yesterday benefited from a reiterated recommendation of the stock by Deutsche Bank. Deutsche said that WPP was well-placed to benefit from the fragmentation of media markets, particularly into the emerging digital delivery systems. WPP finished up 34p at £10.70.Stock in online information provider Dialog has continued to fall since… Continue reading Sharewatch
Manchester United is positive that live television rights to Premiership matches will be taken from BSkyB when the contract is renewed this year. The football club, announcing its half-year results yesterday, reportedly said that the new rights deal for the games would be split between operators.The rights to live Premier League games have been monopolised… Continue reading BSkyB Will Lose Monopoly Over Premier League Matches, Says Man Utd
The Independent Television Commission (ITC) is advertising the availability of 22 new non-exclusive local cable licences for the provision of television services. The franchises have become available after Cable & Wireless Communications (CWC) decided that it wanted to operate the licences on a non-exclusive basis.The 22 licences cover 2.7 million homes across the country and… Continue reading ITC Advertises Licences For 22 New Cable Areas
NTL has today signed a deal with Middlesborough football club which will see the cable group receiving a 5.6% stake in the team. NTL said that its Premium TV subsidiary would act as media agent for the team for all rights excluding those negotiated by the Premier League. It will operate any Middlesborough channel, internet… Continue reading NTL Signs Deal With Middlesborough
The chief executive of the Independent Television Commission (ITC) said today that he did not expect the switch-over to digital to happen before 2010. Speaking at the Commission’s announcement of its annual report today, Peter Rogers said: “I would love to be surprised and delighted by a digital switch-over happening in less than ten years.”This… Continue reading ITC Pessimistic About Digital Switch-Over This Decade
Commercial Impacts February saw slight increases for ITV in most categories terms of commercial impacts. Housewives and Children fell by 8.3% however in a year-on-year analysis and ABC1 Adults dropped 3.7% compared to February 1999. Channel 4, Channel 5 and Total Satellite, by contrast, saw significant increases in impacts across all audience types.Costs Per Thousand… Continue reading TV Market Round Up – February 2000
