Advertisements from three of the digital television broadcasters – BSkyB, ONdigital and Cable & Wireless Communications – came under fire from the Advertising Standards Authority in its latest report for March 1999.An advert placed on the internet by BSkyB for its digital satellite television service was criticised for including the channels Sky News and QVC… Continue reading Digital TV Ads Provoke Complaints
Switch Digital, the digital radio consortium comprising Talk Radio, Virgin Radio and Clear Channel, has announced the details of its broadcasting plans for the the London digital radio multiplex (see Newsline).The digital service will broadcast across 12 channels, and will include Chart Hits, non-stop top 40 chart hits; Soft Adult Contemporary, a “Love” themed station… Continue reading Digital Radio Consortia Announce London Licence Details
Reports this morning indicate that Microsoft is interested in buying a stake in Cable & Wireless’ UK subsidiary, Cable & Wireless Communications (CWC). CWC saw a 6p rise in its shares to 628p yesterday. Bill Gates’ software giant is reported to be seeking a 30% stake in CWC in the hope of securing a grip… Continue reading Sharewatch
A profile study of the affluent and aspirational of Britain is being undertaken by a consortium of companies comprising Channel 4, Classic FM, Condé Nast Publications, Times Newspapers and Mediapolis. The survey, called VIPer (Very Important People – Exclusive Research), is to explore the attitudes of the country’s ABs, a group which has increased in… Continue reading VIPer Research Targets ABs
The Independent Television Commission (ITC) has published the results of research on public viewing habits. Television: The Public’s View 1998 examines public attitudes to subjects such as advertising, digital and multichannel TV and programme standards.The ITC has also published Definitions Of Violence: A Search For Understanding, research carried out in conjunction with the BBC, the… Continue reading ‘Violence On Screen Can Be Entertaining’ Says British Public
Chrysalis Group, owner of the Galaxy network of radio stations, has unveiled the details of its bid for the London digital radio multiplex licence currently being advertised by the Radio Authority.For the application Chrysalis has formed MXR London, a consortium comprising Border Television, Daily Mail & General Trust and ethnic broadcasting group Soul Media. The… Continue reading Chrysalis Announces London Digital Radio Bid
Radio group GWR has today turned in record profits for the year ended 31 March 1999. The Classic FM operator reports an increase in pre-tax profits of 44% year on year to £18.3 million. Turnover at the group was up 14% to £84.2 million.Classic FM, the group’s flagship national commercial station, now gains over five… Continue reading GWR Group Announces Record Profits
Cable & Wireless enjoyed a rise in its share price yesterday, growing by 25p to 857˝p, following reports that bids for its One2One mobile phone operation (jointly owned by MediaOne) had reached around £10 billion. A short list of of bidding parties is expected to be released soon, and Mannesmann of Germany and French Telecom… Continue reading Sharewatch
Media specialist agency Motive Communications has formed a new research project called Motive8. The aim of the project is to maximise the fit between advertising, consumers and media brands. Motive8 can be tailored according to individual brands, and looks at how media saliency can directly influence consumer behaviour.The research involves the use of a carefully… Continue reading Motive8 Examines Consumer Relationship With Media Brands
The Radio Authority has awarded the local digital radio multiplex for the Birmingham area to CE Digital. CE Digital is the 50:50 digital radio venture created by Emap and Capital Radio, and was the sole bidder for the licence (see Newsline). This is the first local digital multiplex to be awarded by the RA.Capital and… Continue reading RA Awards First Digital Radio Multiplex To Emap/Capital Consortium
