Advertising agency John Ayling & Associates has announced that it has appointed i-level, the online media planning and buying specialists, to handle new media campaigns for its clients. This follows Western International Media’s decision to employ i-level as its sole support in this market.John Ayling, managing director, said: “After extensive discussion we are convinced that… Continue reading John Ayling Appoints i-level To Buying Role
Regional newspaper group Trinity, which is merging with the Mirror Group in a £2 billion deal (see Trinity And Mirror Seal Merger In £2bn Deal), has reported improved profits with revenues from newspaper sales and advertising ahead on last year. Pre-tax profit for the 26 weeks to 27 June were £42.5 million, up from £36.2… Continue reading Trinity Ads Help Paper Profits
“The ’90s are the age of the older woman.”So said the press last year, prompting IPC Magazines set up the PrimeTime research to investigate this phenomenon. At the MRG Evening Meeting on 3 August 1999 Christina Hartley, head of ad marketing at IPC, Caroline Melville, senior ad marketing executive for IPC Connect and IPC TX… Continue reading MRG Evening Meeting – The ’90s Are The Age Of The Older Woman
Chrysalis Radio’s Heart 106.2FM came out well in the June 1999 RAJAR figures, released yesterday afternoon. The London pop station showed an increase of just under four million listeners a week (30.5%) when compared to the previous RAJAR period to March 1999. Heart’s share of listening in London was also up, by 1.0% points to… Continue reading Heart Beats Strong In Latest Radio Figures
Half-year results released by United News & Media this morning, show pre-tax profits falling slightly. For the six months to 30 June 1999 profits fell to £149.5 million, down from £152.9 million for this period last year. The outlook for the full year trading remains satisfactory despite this, says UNM.Advertising revenues across the group’s broadcast… Continue reading United News & Media Profits Hold Steady
People wishing to subscribe to digital television services would have to pay an extra £24 on top their existing licence fee, under proposals outlined by a Government advisory panel today.The independent committee, chaired by economist Gavyn Davies, has recommended that a temporary licence supplement – starting at £1.99 a month and gradually reducing – would… Continue reading Digital Licence Fee Could Be £24
According to half-year results released by Reed Elsevier this morning, profits at the company are down by 3%. The company puts the fall in profits down to ‘less favourable market and competitive conditions’ from its rivals.Pre-tax profits were down from £413 million at the same time last year to £371 million for this year.Chairman of… Continue reading Profits Down At Reed Elsevier
A new report from Fletcher Research shows that by 2004 there will be 121 million Europeans connected to the internet and they will be spending €17 billion (£11.3 billion) via online shopping. The report, Internet Europe: Connecting The Consumer, also warns that Europe will be many online markets, not just one big honey-pot, and to… Continue reading Localised Targeting Is Key To E-Commerce Success In Europe, Says Fletcher
ITV has failed to hit its peaktime viewing target for the second quarter of the year, according to research compiled by the Institute of Practitioners in Advertising (IPA). The IPA’s Trends In Television report shows that ITV’s average share of the 1900-2230 hours peaktime slot came in at 37.5%; the Network’s target is to achieve… Continue reading ITV Fails To Meet Peaktime Targets In Second Quarter
Plans by Telewest Communications to launch new high-speed internet link in conjunction with Microsoft (see Telewest And Microsoft Confirm High-Speed Internet Service) saw interest in the company shares increase yesterday. At the start of trading yesterday the share price rose by 12p, although this was not maintained throughout the day with the closing up just… Continue reading Sharewatch
