It was the best of times, it was the worst of times. This was the week of the new look ITV schedule without any interuptions (unless of course you count those tiny little things called commercial breaks). ITV had much to celebrate with the top thirty list being dominated by its programmes. New programmes like… Continue reading TV Viewing Summary W/E 14/03/99
The merger between US telecoms giants, Comcast and MediaOne had on knock-on effect for UK cable group, Telewest, 29.9% of which is owned by MediaOne. Comcast sold its UK cable interests early last year (see NTL Buys Comcast UK For £363m) and so may not be interested in retaining the stake in Telewest after the… Continue reading Sharewatch
Monday Poster advertising group Maiden announces its 1998 financial results today. More details to follow on Newsline.Also reporting today is market research company Taylor Nelson Sofres. Details of the results will be available shortly.Tuesday The Independent Television Commission is holding a press conference to launch its Annual Report and Performance Reviews. Details of the report… Continue reading The Week Ahead
Impacts on ITV were up across the board during February. The biggest was once again in the Housewives/Children audience category, up 7.3%.Channel 4 impacts increased in all categories bar Women, which dropped slightly by 0.5%. Channel 5 continues to improve its impacts in all categories.Costs for all the main terrestrial channels rose year on year… Continue reading TV Round-Up – February 1999
Maiden, the outdoor posters group, has this morning posted a fall in profits during 1998, a year which chief executive, Ron Zeghibe, describes as ‘financially testing’. Maiden’s pre-tax profits fell by 35.4% year on year to £6.5 million. This was largely due to poor trading in poster ad sites during the World Cup months.Sales were… Continue reading Maiden Profits Drop After ‘Testing Year’
This morning’s Week Ahead incorrectly stated that Highbury House Communications is releasing its annual financial results today. In fact, the publisher’s results are not expected and a date for the release has not yet been set.Apologies for any inconvenience caused.
The fast growth of home internet usage is starting to draw audiences away from some of the more traditional media, such as television and magazines. A new study by Continental Research has found that over one third (34%) of people spend less time watching television since they have ‘gone online’. Almost a quarter of people… Continue reading Online Usage Hits Traditional Media
Global media group Havas Advertising is to merge its media operations with those of Spain’s Media Planning. The merged operation will run under the Media Planning brand and will hold global media billings of £2.8 billion. The Chris Evans Virgin Radio breakfast show has been dropped from Sky One after failing to attract the anticipated… Continue reading Newsline Brief
Much of the talk at yesterday’s Incorporated Society of British Advertisers (ISBA) conference was of uncertainty – uncertainty as to the short- and medium-term economic outlook for the UK, European and global economies and, more specifically, the future implications for advertising in a rapidly diversifying media landscape.Opening the proceedings, ISBA president, Peter Blackburn, reported an… Continue reading ISBA Annual Conference 1999:
Fast Forward To Marketing’s Third Millennium
ITV companies Carlton and Granada both strengthened yesterday: Carlton closed up 19p at 594p, and Granada was up by 35p to 1,178p. The ITC yesterday issued a formal warning to Carlton over the company’s recent documentary, The Vice (see ITV’s Vice Documentary Sparks Complaints). The Commission found that the film had breached the Programme Code… Continue reading Sharewatch
