In the face of an economic slowdown, the commercial radio industry may find that ad expenditure is turned its way as advertisers move away from TV and toward lower cost media. This is one of the findings of the Radio Advertising Bureau’s Advertiser Research.The research reports that advertisers feel that television is becoming prohibitively expensive:… Continue reading Advertisers Feel TV Is Becoming Prohibitively Expensive, Finds RAB Research
Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jul-Dec 1998 figures. Despite 6-monthly improvements for BBC Good Food (4.6%), Family Circle (6.9%), Sainsbury’s – The Magazine (10.8%) and Somerfield Magazine (4.1%), year-on-year comparisons show the food magazine sector has yet to recover to its pre-1998 levels.… Continue reading Food Magazines’ Circulation Decline Continues
Talk Radio has recruited five new members to its sales team to handle its ‘rapidly expanding’ sales business. Paul Seberry, Cennydd Roberts and Claire Ellis join the station as account manager, account executive and sales assistant respectively.Last month Talk announced that its January sales were 250% higher than the same month the year before and,… Continue reading Talk Radio Expands Sales Team
Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jul-Dec 1998 figures. Despite 6-monthly improvements for BBC Good Food (4.6%), Family Circle (6.9%), Sainsbury’s – The Magazine (10.8%) and Somerfield Magazine (4.1%), year-on-year comparisons show the food magazine sector has yet to recover to its pre-1998 levels.The… Continue reading Food Magazines’ Circulation Decline Continues
Pan-European news broadcaster, EuroNews, is to cease broadcasting its analogue signal from 1 April when it moves over to a digital-only service. Sales for Norfolk radio station, 96.7 KL.FM, have been handed to Katz Radio Sales. The station was previously represented by GWR Group’s Opus sales house. Large companies – the main targets for sponsorship… Continue reading Newsline Brief
Inflation remains just above the Government’s target rate, according to the latest official figures. The Office for National Statistics said underlying inflation for January remained unchanged at 2.6%, as against the target of 2.5%. The Retail Prices Index for January was 163.4, a 2.4% increase in January 1998 but 0.6% lower than December 1998.The headline… Continue reading Inflation Hovers Above Chancellor’s Target
1998 brought a drop in both circulation and readership across the national press market. Total circulation dropped by 2.4% throughout last year, an actual fall of 677,824 sales. Currently the total circulation of all of the national press titles listed here is 27.28 million. The popular papers lost the greatest sales overall as a sector.… Continue reading National Press Market Round-Up – 1998
Flextech Interactive (FI) has announced that it will be participating in Microsoft’s WebTV interactive television trials. The six month trials take place in Telewest-served cable homes in London and Liverpool.The trials are intended to provide a testing ground on which advertisers can learn how consumers will relate to interactive services. Both Flextech and Telewest will… Continue reading Flextech Trials Interactive TV With Microsoft And Telewest
Following speculation that Pearson is considering disposing of a financial data division, as well as talk of a possible full listing on the US stock market for the company, shares rose by 68p to close at 1,365p yesterday.Cable operator and TV content producer, Flextech, dropped 26p after reports that the European Commission is investigating the… Continue reading Sharewatch
The new free internet service provider (ISP) launched last week by Tesco (see Tesco Introduces Free Internet Access) will have content provided by Excite as the result of a deal announced this morning. Excite is to develop specially formatted channel content and internet search engines for the service which is being offered to Tesco’s ten… Continue reading Tesco’s Free ISP Signs Content Deal With Excite
