Virgin Radio is the process of planning its first advertising campaign since Chris Evans took over the station at the end of last year (see Newsline).The campaign is to star Evans and his radio team, and is to feature on TV and outdoor advertising. Evans’ Virgin radio breakfast show is simulcast every weekday morning on… Continue reading Virgin Launches First Ad Campaign Since Evans’ Buy Out
Volkswagen has renewed its sponsorship of ‘Sport on 4’ in a new deal which runs from May next year until May 2000. Continuing the format of the original deal, which was struck in March this year (see Volkswagen To Sponsor C4 Sport), VW will be associated with Channel 4’s entire output of sports programmes. This… Continue reading Volkswagen Renews Channel 4 Sports Sponsorship
Global media group, Pearson, has issued a trading statement which reports growth in both revenues and operating profits. The company, whose interests include the Financial Times, Penguin and Pearson Television, said that it is trading in line with expectations and reiterated its aim of achieving double-digit earnings growth (see Pearson Profits Up Despite C5 Losses).The… Continue reading Pearson Trading Remains Strong Despite Gloomy Economic Climate
Newcastle United has sparked a frenzy of speculation after admitting it is in takeover talks but refuses to name the possible suitor. The potential mystery buyer could be prepared to pay up to £158 million for the club, the club said.In a strong suggestion that a media company was involved, the club said no formal… Continue reading Newcastle In Talks Over Possible Takeover
The Observer has revealed the details of three new tabloid sections to be launched on 3 January next year (see The Observer Creates New Sections): Screen, Cash and Escape represent the first major changes to be instigated by new editor Roger Alton who started at the Sunday broadsheet in July (see Observer Sees A New… Continue reading Observer Unveils 3 New Sections
Talk Radio is to launch a new breakfast show hosted by Nick Ferrari and David Banks.Ferrari was previously with Live!TV, where he was responsible for getting rid of the News Bunny in the relaunch of the channel (see Newsline). Banks was formerly editor of The Daily Mirror, and both presenters have 30 years of journalistic… Continue reading Talk Radio At Breakfast Time
By 2003 digital television should be safely up and running and it is the satellite platform which will dominate the European market. This is the finding of a new report released by IT and communications analysts, Datamonitor.Set-Top Box Markets In Europe And The US: Profit Opportunities In Digital Television predicts that in 2003 there will… Continue reading Digital Satellite Will Lead Set-Top Uptake, Says Datamonitor
Inflation has hit the Government’s target rate for the fourth month in succession, according to official figures. The Office for National Statistics put underlying inflation for November unchanged at 2.5%.The headline rate of inflation, which includes mortgage interest payments, continued to fall, dropping from 3.1% year-on-year to 3.0%.Subscribers can access RPI trends by selecting “Encyclomedia”… Continue reading Inflation On Target Again
Publishing giant, EMAP, is making a bid to move into the US publishing market in a deal that could see the company become the largest magazine publisher in the world. EMAP has made a £720 million bid for The Petersen Companies, the US special interest publisher which produces Guns & Ammo and Teen. Teen, a… Continue reading EMAP Makes £720m US Move
IPC Magazines is launching a £9 million marketing drive for its women’s weeklies magazines, what it calls “the lifeblood of the magazine industry”. In alliance with IPC’s newstrade distributor, MarketForce, a series of roadshows has been organised, along with national TV campaigns for five of the six IPC women’s weekly titles.IPC’s big sellers in this… Continue reading IPC Launches £9m Women’s Weeklies Drive
