Digital One, the national commercial digital radio group, has appointed The Change Agency to manage its launch marketing as the drive to increase the presence of digital radio begins (see RA Advertises Digital Radio Licence For Manchester). The Change Agency’s brief is to form a structure for the group’s marketing resources and shape the brand… Continue reading UK Digital Radio Operator Appoints Marketing Agency
The Food Advertising Unit of the UK Advertising Association has published a booklet offering advice about how to guide children through modern day commercial pressures and alerting parents to the rules relating to advertising and children. It also offers advice on how to deal with shopping tantrums, and gives a list of ‘do’s’ and ‘don’ts’.… Continue reading UK: ParentPower2 launched
The EC has decided to apply to the European Court of Justice (ECJ) against France for non-compliance with several provisions of the Television without Frontiers Directive. Infringement proceedings have been applied since 1992, but despite commitments made by the French government, none of the promised legislative measures have yet been adopted. The measures include cable… Continue reading EU: France taken to ECJ
The Institute of Practitioners in Advertising (IPA) has called for a single economic regulator for television, responsible for both commercial services and the BBC. In response to the UK government’s Green Paper on regulating communications, the IPA also called for the establishment of a legally-binding remit for the BBC to guarantee a wide range and… Continue reading UK: Call for single regulatory body
The EP has adopted a report by German Social Democrat Gerhardt Schmid (EPP, DE), which amends the Community’s multi-annual action plan aimed at promoting safer use of the internet. MEPs have called for the introduction of codes of conduct and for a system of “site-quality labels” to be encouraged to help users identify suppliers that… Continue reading EU: EP action on a safer internet
The EU’s Culture / Audiovisual Council has approved a resolution on public service broadcasting, intended to complement the protocol on public service broadcasting annexed to the Amsterdam Treaty. The resolution, which differs substantially from previous drafts, has not added substantial further conditions to those of the protocol. Many observers feel that the Council has thus… Continue reading EU: Council disappoints private sector
British broadcasters have spoken out against EC plans on copyright during a seminar hosted by the BBC in Brussels last week. The seminar, which brought together broadcasters and media from across the EU, raised concerns over current EU plans. In particular, experts called for a list of discretionary exceptions to copyright to be deleted from… Continue reading EU: Concerns raised over copyright
The EP’s Economic and Monetary Affairs Committee has unanimously adopted the Larive report on the follow-up to the Commission’s Green Paper on Commercial Communications at its meeting in Brussels last week. Only two amendments to the draft report) were adopted, with Mrs Larive proposing a strengthening of the role of the Commercial Communications Expert Group,… Continue reading EU: EP Committee adopts Larive Report
The Commission’s Communication on its consumer affairs action plan for 1999-2000 outlines three aims: a more powerful voice for consumers, a high level of health and safety and full respect for the economic interests of consumers. A follow-up to the Green Paper on food law is planned, as well as improvement on enforcement and monitoring… Continue reading EU: Commission plan for 1999-2001
The Mirror Group has appointed Linda Grant as its advertisement manager, national sales, for its Scottish newspapers, the Daily Record and the Sunday Mail. Grant has moved from the post of business development manager at Newsquest.Her primary responsibility is to develop revenues into these papers from national advertisers that are focusing on Scotland as a… Continue reading Mirror Group Appoints Scotland Ad Manager
