The Newspaper Publishers Association has approved the new NRS test questionnaire for newspaper supplements(see NPA NRS Analysis Due Tomorrow) and the methodology will be extended to the whole sample from July 1 1998.The IPA has welcomed the NPA’s decision, saying: “The IPA strongly supports the continuation of the NRS being the single joint industry provider… Continue reading NPA Approves NRS Changes
The European Commission has finally agreed that genetically modified food will only have to be labelled as such when the presence of GMOs is proven, and has thus dropped its previous requirement that such foods should carry “may contain” labelling when it is unclear if they contain GMOs.
World Cup sponsors will have to significantly increase their marketing effort if they are to maximise brand awareness amongst consumers, says the Chartered Institute of Marketing.Despite the World Cup being one of the most high profile events this year, it appears that only Coca Cola has seen any early impact of its sponsorship of the… Continue reading World Cup Sponsors Have To Work Hard For Impact, Report Says
A proposal for a Directive concerning the use of electronic signatures has been put forward by the EC. By laying down minimum rules concerning security and liability, the proposal would ensure electronic signatures were legally recognised throughout the EU on the basis of the Single Market principles of free movement of services, thus creating a… Continue reading EU: Electronic signatures
On 19 May the European Parliament’s Legal Affairs Committee, chaired by Willy De Clercq (ELDR, B), adopted a report by Wolfgang Ullmann (Greens, D), on a Commission paper on security and trust in electronic telecommunication. The report calls on the Commission and MS to press ahead with dialogue and agreements at international level to create… Continue reading EU: Security in electronic commerce
The Direct Marketing Association in the UK has succeeded in having Clause 10 (2) deleted from the Data Protection Bill. This clause would have required data controllers to acknowledge opt-out requests – including those made via “tick boxes” on order forms – within 21 days of receipt
The Guardian has announced that it is producing its Guide to Summer festivals in conjunction with Virgin Megastores for the second year running.Festivals ’98 gives information on all aspects of the up-coming festivals, including line-ups, travel information and “survival” tips.The special edition of the Guide will be published on Saturday 30 May with the Guardian.… Continue reading Guardian Joins With Virgin For Festivals Promotion
A survey by Radio Rentals shows that just 5% of the UK population are aware that digital terrestrial television will be launching later this year.It also found that 28% of people had not heard of digital TV and 60% did not realise that set-top boxes will be needed to receive the services.Radio Rentals: 0118 930… Continue reading Survey Casts Shadow On Digital TV
The Directive on Privacy in Telecomms will become effective from 24 October this year; the Department of Trade and Industry is currently considering how to implement the Directive, which will mean telemarketing companies have to comply with extra legal requirements concerning targeting. The Directive is aimed at permitting members of the public to indicate that… Continue reading UK: Implementation of Telecoms Directive
The European Parliament has adopted the Mann report on electronic commerce and tele-shopping, voting in favour of a resolution which welcomed new initiatives to promote electronic trading. Industry Commissioner Martin Bangemann said that the question of taxation of transactions on the Internet had been raised and that the Commission would need to find a solution… Continue reading EU: Tele-shopping and commerce
