Brewing giant Bass is to place promotional ads for its new World Cup Hooper’s Hooch drink – called Hoo LaLa – in The Word’s regional daily press.The campaign was placed by BBJ Media which says that it has used The Word titles successfully for many other retail brands.The Word handles sales for 64 regional titles… Continue reading Bass Uses The Word To Promote World Cup Hooch
Saatchi & Saatchi has today announced that it is selling its US marketing and communications business Siegel & Gale Inc. for £20.4 million.The company and its subsidiary, Siegel & Gale Ltd., is to be sold to a new company, founded for the purpose of this transaction, comrising third party investors and the management of Siegel… Continue reading Saatchi & Saatchi Sells Marketing Group
The strike planned for tomorrow by the BBC technicians’ union Bectu has been called off whilst talks continue with the conciliation service, Acas. At the end of last week Bectu threatened the BBC with a possible disruption to World Cup coverage (see BBC Strikes Could Hit World Cup).Bectu is organising the strikes in protest to… Continue reading BBC Strike Called Off
The Advertising Association has released its 1998 Regional Marketing Pocket Book: a pool of demographic and statistical data on Britain’s regional differences.Information from the book can show, for example, that DIY is most common in Yorkshire and Humberside and that Northern men are the most prolific drinkers of alcohol.The book is published by NTC Publications… Continue reading 1998 Regional Marketing Pocket Book Published
Strike action by BBC technical engineers may affect the Corporation’s coverage of this year’s World Cup matches. Bectu, the union which represents the striking staff, is threatening the action to protest against BBC plans to create a subsidiary unit of staff who will be contracted out to other organisations.Bectu is concerned that this development is… Continue reading BBC Strikes Could Hit World Cup
US interiors title Nest will be launching in the UK, it has emerged. The title is described as “different” from others in the sector because it takes a “sociological” look at interior design.The first issue to be available in the UK will cost £4.95 and have a UK print-run of around 10,000. It currently sells… Continue reading US Interiors Title To Make UK Debut
Abbott Mead Vickers has bought telemarketing company Telecom Express for an initial payment of £4 million. Five additional payments of up to a total of £11.2m, depending on the profitability of the company, will also be made over the next five years.Peter Mead, chairman of AMV, said: “Telemarketing is a sector we have been looking… Continue reading AMV Buys Telemarketing Company
Philip Knightley, editor of MediaTel’s Newsline for the last two years, is leaving the post today.During his time at Newsline he has significantly augmented its services and introduced the features sections above.Everyone at MediaTel wishes Phill all the best as we see him off in finest style – a curry at lunch time!Scott Billings becomes… Continue reading Goodbye And Good Luck To Newsline Editor
The Broadcasting Standards Commission (BSC) has said that bad language has become a more acceptable part of modern life and that television programmes should be allowed to represent this. Nevertheless, the 9:00pm watershed should be maintained and there is hardly ever justification for the use of offensive language before this hour, according to a BSC… Continue reading BSC Says Audiences Are More Relaxed About TV Bad Language
Laser Satellite and Cable has sealed an unusual one day sponsorship deal with Laboratoires Garnier Belle Color 20 Minute ColorEase Gel for its Granada Plus channel.As part of the “blonde sponsorship showcase”, which takes place on Saturday 6 June, Granada Plus will carry blonde themed programming. This will include celebrity interviews with famous blondes such… Continue reading Granada Plus Signs One Day Sponsorship Deal
