According to new research carried out by the Rowntree Trust and reported in the Observer, ethnic minorities appear in far fewer television commercials than their white counterparts. In a study of 665 different adverts shown between June and August of last year over 90% featured white actors compared to only 5.3% featuring non-white actors. The… Continue reading Ethnic Minorities Worse Off In Telly Ads
In a speech given to the Edinburgh Television Festival at the weekend by Andrew Fry, managing director of BZW, and reported in The Sunday Times, ITV would be worth around £5 billion if it were to merge into one company, raising an extra £2.5 billion which would help to increase the company’s competitiveness. This compares… Continue reading Single ITV Company Would Be Worth £5 Billion
ABC has announced that Miller Freeman’s DotMusic Web site will be the first music site to be audited by ABC//electronic.ABC//electronic: 01442 870800
Eastern Daily Press will be launching its Weekend Magazine next month. The 48-page section will contain TV-listings as well as articles focusing on local matters of interest. It is set to launch on September 27.Eastern Daily Press: 01603 628311
The Advertising Standards Authority is launching a new advertising campaign to coincide with its 35th anniversary. The adverts will feature the ASA tick logo replaced with a cross highlighting the fact that an advertisement has been withdrawn because it is misleading. The campaign will see the ASA advertising in cinema for the first time in… Continue reading ASA Stamps Out Misleading Adverts
The BBC today denied weekend press reports that it was planning to start running advertisements on the BBC World Service. The Corporation is currently talking with advertising agency Saatchi & Saatchi about devising a way of claiming a proportion of the money made by commercial radio stations that feature World Service programmes and it was… Continue reading BBC Deny World Service Adverts Rumour
Jewson, the builders merchants, will be sponsoring the old Rugby Union leagues 3 and 4, which will now become Jewson National League 1 and 2, North and South. Allied Dunbar has replaced Courage as sponsor of the old Divisions 1 and 2, which now become the Allied Dunbar Premiership First and Second Divisions.…Sky One’s sports… Continue reading Sports Sponsorship News
Sky television is to broadcast the Montserrat Benefit Concert as a pay-per-view event. Sky is charging £4.95 or £6.95 if purchased after midnight on Monday 15 September, with all proceeds going to victims of the Soufriere Volcano. Artists appearing on the bill include Paul McCartney, Sting, Elton John and Mick Hucknall.This is the latest in… Continue reading Sky Make Montserrat Benefit Concert PPV
IPC is rumoured to be planning a new homes magazine, with a pilot issue ready to launch next month. According to Press Gazette the project has a working title of 20 Beautiful Homes and is aimed at attracting middle to upper-market readers.
BT has successfully negotiated a cut of about 20% in the price it is paying to take over US rival MCI Communications.The takeover deal, which was announced in November (subscribers see BT Merger Creates Murdoch Alliance), appeared under threat after BT said it wanted to renegotiate the terms of the deal. The new arrangement values… Continue reading BT Renegotiates MCI Takeover
