Internet ads will need to evolve in order to be more effective, according to a survey by Jupiter Communications. It is predicted that online ads such as animated banners, which can often achieve click-through rates of over 25 percent, will be used heavily. Off-line advertising will see an increase both in ads designed to attract… Continue reading Internet Ads Need To Change
The main area of movement in the media market was once again the television sector. On Monday Granada rose 7.5p to 798.5p due to rumours of investment presentations and on Friday jumped 14 to 818p. This latter rise was due to comments from Chris Smith, secretary of state for culture, media and sport, that the… Continue reading Sharewatch – W/E 19/9/97
Last weekend’s Independent On Sunday followed the Independent and launched a new look along with two new sections – only 8 months after its last overhaul.As well as changing its masthead, font and general style along the lines of its sister title, the Independent On Sunday now has “Section 2”, containing the critics, comment and… Continue reading Independent On Sunday Follows Daily’s Changes
Wednesday Southern Newspaper group release final year financial results.Friday Guardian Media Group release final year financial results.Also this week: WPP is expected to formally announce the merger of Olgivy & Mather’s and JWT’s media buying operations; the Daily Star‘s Website, Megastar, will be Website of the Week; a Web Round-Up will also appear on Newsline.
The BBC Online department will launch a 24-hour news service on its Internet site next month. A BBC spokeswoman said that it is the BBC’s aim to provide continuous news in response to research which confirms that this is what people want. It is reported that the Corporation is putting £10m a year into a… Continue reading BBC Plans To Launch 24-Hour Internet News
Future Publishing, which is part of the international Pearson Plc media group, has appointed James Pembroke as publisher in the Entertainment division. He will be responsible for SFX, the science fiction magazine and the recently launched cult tv title.Pembroke joins Future from The Oldie where he was business manager for the last five years. He… Continue reading New Publisher For Future’s Entertainment Division
Carlton Communications Plc and the film finance and distribution company, Intermedia, have agreed to establish a joint development fund for British films. Carlton Film Distributors is also to merge its international sales operation with Village Intermedia Pictures, a distribution business jointly owned by Intermedia and Australian Village Roadshow.This will further augment Carlton’s film archive after… Continue reading Carlton In Film Partnership With Intermedia
Press Gazette reports today that the new Irish national newspaper, Ireland On Sunday, will be launched this weekend.Incorporating the existing Sunday sports paper, The Title, the paper will be in three sections. According to the editor Liam Hayes, the paper will be “fresh, stylistic, contemporary and fast-moving.” It is backed by a consortium of Irish… Continue reading Ireland On Sunday Launches This Weekend
The Media Business has promoted three of its former associate directors to full directors. Mark Collins, Nick Lawson and David Porter have been promoted in recognition of their contributions to the growth of the agency, according to group managing director, Stephen Allan. The group’s most recent win was the £15m Video Collection International.…Giles Howard will… Continue reading Appointment News
The new teenage cable channel Rapture is to have an air-time sales team based at the ITV sales house, TSMS, which will be led by former broadcast director of Initiative Marketing, Robert Ditcham. TSMS is owned by United News & Media which also has a major shareholding in Rapture.Rapture‘s programming will target the upper end… Continue reading Rapture Sets Up Sales Operation With TSMS
