ITV has announced new marketing initiatives in conjunction with its children’s programming on CITV. In association with its schedule of drama and events, it is offering advertisers the opportunity to sponsor specific programmes and promotions. Advertisers are being offered the chance to use the CITV idents between programmes as a sponsorship vehicle.According to ITV its… Continue reading New Promotional And Marketing Initiatives At CITV
How can a magazine like Cover not be a hit? It does, after all, take only the ‘best’ articles from a variety of sources and then publish them under one cover. The problem with this however is that readers may find it difficult to build a relationship with a title which shows little continuity in… Continue reading First Issue Reviews – Cover
It is reported that Anna O’Sullivan is to publish Emap Elan’s scheduled women’s magazine, Project Miriam. O’Sullivan, currently a group head at the Times, will join the post on October 6.The magazine is planned for release next spring and is described as being aimed at women in their thirties who have may have grown too… Continue reading Emap Elan Appoint Publisher For Project Miriam
IPC’s Loaded magazine will be sponsoring Barnet Football Club for the new season. As well as players’ shirts having the Loaded logo, the magazine will also have access to perimeter advertising sites at Barnet’s ground, while the editorial team will provide copy for Barnet’s matchday programme. Loaded will also devote a regular column to the… Continue reading Loaded Sponsors Barnet FC
New Nation, a magazine for the black community, has been bought by Southnews.Southnews owns 35 papers in London and the South East and is thought to have paid £1m for the title. The company says that it envisages New Nation running as “stable-mates” with their other ethnic titles such as The Caribbean Times and the… Continue reading Southnews Buy New Nation Magazine
Cable television channel Channel One has teamed up with the Press Association to provide what they describe as a “truly local” news service. The cable company will recruit five PA journalists who will supply local news for the London regions in which the company broadcasts. Channel One argues that there is a gap in the… Continue reading Relaunch For Channel One
The Cinema industry row over the provision of admissions data to agencies appears to be nearing resolution.At a meeting last week the Cinema Exhibitors Association, which represents cinema owners, agreed to the Cinema Advertising Association’s request that more detailed regional admissions figures should be made available.In the past cinema owners have refused to give the… Continue reading Cinema Industry Near To Agreement
Following the tragic death of Diana, Princess Of Wales, much of this week’s combined ITV and BBC chart is made up of coverage of the funeral and related programmes. The BBC’s coverage of the funeral itself proved the most popular programme of the week with 19.29 million tuning in, ITV’s coverage attracted 11.71 million. Earlier… Continue reading TV Weekly Viewing Summary W/E 07/09/97
BBC Radio 1 has brought in Zoe Ball to co-host its breakfast show slot in a bid to boost disappointing listening figures. Ball, who has previously worked on the Big Breakfast and is currently co-host of Live and Kicking, will be partnering Kevin Greening, the DJ who has stood in on the breakfast show in… Continue reading Radio 1 Takes On Zoe
