A leaked BBC report Reflecting The World has found that 10 million British people have no interest in foreign culture programmes. Using popular star presenters is the only way this large chunk of the UK population will be tempted to turn-on to programmes set overseas. The report claims that names like Chris Evans and Vic… Continue reading Personality Required For Foreign Programmes
The Big Issue is now 6 years old and was desperately in need of this revamp. The novelty-buy has worn-off, and people want to get more than a warm charitable feeling when they hand over their money to the street-vendors. The cover-design has been sharpened-up, it is now more prominent and it is hoped that… Continue reading Review – Revamped Big Issue
FutureNet , the web-site run by Pearson New Entertainment, has had its first ABC audit; 1,042,000 page impressions were made during June 1997.MusiciansNet and GamesNet are currently the most popular sites under the FutureNet umbrella. Next month, FoodNet is added to the mix of sites, this will cover everything from recipes to restaurant reviews.Pearson: 0171… Continue reading Future Nets Audit
United News & Media are in discussions with S4C to take a 30% stake its new digital TV company S4C Digital Networks (SDN).SDN was yesterday awarded the digital terrestrial Multiplex A licence, though the ITC stressed that this was conditional on the broadcaster finding another stakeholder in order to strengthen its financial position.United would have… Continue reading UNM Seeks New Route To Digital TV
After the two recent Marie Claire launches in Russia and South Africa, the Marie Claire Group is pursuing its conquest of the globe, tackling the Turkish life-style market and launching Marie Claire Maison in Turkey.Marie Claire International: 33 1 41 46 88 65
Emap On Air, Emap’s broadcast sales and marketing company, has launched a major sales initiative for consumer brands called “Pure Magic”.The new sales push will run across Emap’s Magic stations and is designed for national advertisers targeting an audience of 30-40 year olds, especially women, who have previously “fallen between” the FM and AM station… Continue reading Emap Launches New Sales Initiative
Chris Smith, the minister for culture, media and sport, has vetoed the ITC’s recommendation that the chairman of Channel 4, Sir Michael Bishop, should have his contract extended by a further 12 months. The Government is insisting that he steps down from the post when his contract expires at the end of the year, this… Continue reading Channel 4 Chairman Gets The Chop
A leaked report for the ITV companies recommends that the ITV Network adopts a single Channel 3 brand at peak viewing times. The report, carried out by management consultants Bain & Co, argues that such a move is necessary in the face of increasing competition from the BBC, Sky and Channel 4.Opponents of the plan… Continue reading ITV Urged To Consolidate
The Newspaper Society’s 1996 display and classified advertisement awards, to be announced and presented at the Advertising Conference in Blackpool in September, will be sponsored by the national representation agency Clacksons.David Kerr, chairman of Clacksons said: “We are hopeful that this year is just the beginning of a long-term commitment of sponsoring excellence in the… Continue reading Clacksons To Sponsor Awards
