Business guru Sir John Harvey-Jones said yesterday that commercial radio should raise its sights and aim for a 10% share of ad revenue within five years. His comments, made at Tuesday’s RAB conference at the Royal Lancaster Hotel, came during a mixed assessment of commercial radio’s past performance and its future position.Sir Harvey-Jones praised local… Continue reading Commercial Radio Should Aim For 10%
TV sales house TSMS will get a new chief executive when managing director Jerry Hill is promoted to the position at the start of 1997.He will replace Tim Wooton who will become executive chairman as a result of David McCall’s retirement.…Andy Jonesco will leave the Telegraph as display ad director to become head of sales… Continue reading TSMS Gets New Chief Exec
Emap Elan has conducted research across three of its titles which shows that advertorials are around 50% more efficient at conveying product information to readers.1,400 readers of Elle, Elle Decoration and New Woman were asked their reaction to a number of advertorials and adverts carried in the July issues. In total 26 cases were analysed… Continue reading Emap In Advertorial Research
According to David Elstein, Channel 5’s chief executive, between 70 and 80% of the population will be will be able to receive Channel 5 at the end of its first year. He also believes a viewing share of 5% will be achieved.Channel 5 has encountered retuning problems and certain parties believe the Channel will not… Continue reading Elstein Sets C5 Targets
Trojan Television are launching The Auction Channel in time for Spring 1997. Worldwide auctions will be broadcast live via cable and satellite, to subscribers, for 24 hours a day, 7 days a week. Viewers, with prior arrangement, will be able to interact with auction programmes via the telephone.Bonhams, one of the world’s leading auctioneers, has… Continue reading Auction Channel Set To Launch
Flextech Television, the mainly non-terrestrial programme provider, is launching a new media department to develop ventures such as Internet sites and CD-ROMs. Flextech New Media will be headed by Ashley Highfield, Flextech’s vice president of information technology, who will work with a team of IT, design and editorial experts.An Internet site has already been designed… Continue reading New Media Department For Flextech
The latest Advertising Standards Authority report has upheld a complaint regarding a feature in the Times stating that it had the largest sport section of any daily newspaper. The complaint was from the Telegraph which said its sports section was bigger. The Authority ruled that the Times could not provide any evidence to supports its… Continue reading Telegraph Angered By Times Claim
A third generation media specialist, Optimum Media Direction, is being developed by New PHD, the media company of AMV BBDO, and BMP DDB. Launching in 20 European countries, it intends to meet the challenges of today’s new media technology.Optimum Media Direction will offer a network comprising of media activities such as strategy, planning, buying, new… Continue reading Optimum Media Direction To Launch
According to reports, Rupert Murdoch’s News Corporation is planning a £416m flotation of News Digital Systems (NDS) in the next few weeks. Speaking at the annual general meeting, Mr Murdoch also expected the company to achieve a 20 per cent improvement in profits for 1996-97.NDS is a UK based television technology business which produces smart… Continue reading News Corp To Float NDS
The Guardian enters its first sponsorship deal when it supports Channel 4’s Film on Four Premiere Season this Autumn. A spokesperson from Guardian Newspapers said the deal will run according to Channel 4’s schedule between November and January. Previews of the week’s film will feature in the Guide supplement.Channel 4’s line-up includes The Madness Of… Continue reading Guardian Sponsors Film On Four
