According to agency estimates total TV ad revenue for September reached £184.71m, an increase of 2.29% year-on-year. ITV’s revenue remained reasonably static, increasing 0.18% to £141.71m, while Channel 4 rose by 9.9% to £43m. The ratio between ITV and Channel 4 for September was 77:23.Overall among the ITV contractors there was very little change. Only… Continue reading TV Revenue – September
Channel 5 has carried out a test transmission in Cumbria to assess how many of those homes which had not been retuned actually experienced interference.According to C5, less than 20% out of 37,000 homes received a bad signal – far less than the 50% which had been anticipated. A high profile publicity drive through newspapers,… Continue reading C5 Claims Low Interference Levels
T3: Tomorrow’s Technology Today was launched yesterday by Future Publishing and bridges the gap between the “new lad” audience and technophiles. T3, published monthly at £2.95, looks at the latest developments in technology such as photography, musical equipment, household objects, computers and cars. T3 is divided into three areas; Technofile, Every Month In T3 and… Continue reading T3 Magazine – First Issue Review
TV sales house TSMS will get a new chief executive when managing director Jerry Hill is promoted to the position at the start of 1997.He will replace Tim Wooton who will become executive chairman as a result of David McCall’s retirement.…Andy Jonesco will leave the Telegraph as display ad director to become head of sales… Continue reading TSMS Gets New Chief Exec
Emap Elan has conducted research across three of its titles which shows that advertorials are around 50% more efficient at conveying product information to readers.1,400 readers of Elle, Elle Decoration and New Woman were asked their reaction to a number of advertorials and adverts carried in the July issues. In total 26 cases were analysed… Continue reading Emap In Advertorial Research
According to David Elstein, Channel 5’s chief executive, between 70 and 80% of the population will be will be able to receive Channel 5 at the end of its first year. He also believes a viewing share of 5% will be achieved.Channel 5 has encountered retuning problems and certain parties believe the Channel will not… Continue reading Elstein Sets C5 Targets
Trojan Television are launching The Auction Channel in time for Spring 1997. Worldwide auctions will be broadcast live via cable and satellite, to subscribers, for 24 hours a day, 7 days a week. Viewers, with prior arrangement, will be able to interact with auction programmes via the telephone.Bonhams, one of the world’s leading auctioneers, has… Continue reading Auction Channel Set To Launch
Sunday Business Newspapers has launched a new weekly international entitled Sunday Business, A Week In Business. The title was launched last weekend at 85p and has similar editorial to the Sunday Business.…The Daily Star’s price increased from 28p to 30 this week. Also this week the Times increased its price from 30p to 35p on… Continue reading Sunday Business Launches New Title
Qualities September ABCs released on Friday show that among the daily quality newspapers the Times has performed the best, further narrowing the gap between itself and the Daily Telegraph. The News International title increased its circulation to 810,493 copies in comparison to the Telegraph which grew to just over 1 million copies. The FT and… Continue reading National Newspaper Round-Up – September
