Sky Sports first live premiership match of the season, which featured the debut of Italian star Gianluca Vialli for Chelsea against Southampton, attracted an audience of 1.11 million people. This is slightly higher than the opening match of last season between Arsenal versus Middlesborough which attracted 1.06 million viewers.Average television viewing for the week ending… Continue reading TV Viewing Summary W/E 18/08/96
Passengers waiting at selected bus stops around London will be able to listen to live ten minute broadcasts of Virgin 105.8 FM. Virgin Radio and the advertising company, More O’Ferrall Adshel, have joined together in a campaign to cover 250 bus shelters with Virgin Radio branding.The shelters will be covered in a bright red, yellow… Continue reading Virgin Brings Music To Bus Stops
ITV’s children’s programming has been revamped for the autumn. The schedule will now simply be known as CITV with the word ‘children’ being dropped. New graphics, logos and jingles will feature alongside the familiar catchphrase “CITV- The Place To Be”.CITV has also developed a new schedule for Saturday mornings. At 9.25 Simeon Courtie and Sophie… Continue reading Change Of Image For CITV
Diesel Jeans and Workwear has signed a new advertising deal with MTV for two new 60 second advertising spots which will run from September 1996 to the end of the year. The deal adds to Diesel’s sponsorship of MTV’s 1996 Video Music Awards (VMAs).The awards will be broadcast live from Radio City Music Hall, New… Continue reading Diesel/MTV Partnership Strengthens
(Click image to access site)Having taken over sponsorship of the Football League (Nationwide To Sponsor Football League) , Nationwide has launched an Internet site which has all the latest news, information and in-depth analysis of the league.Sections in the site include Scoreboard, Fixtures, League Table, Soccer Heaven, Football League and Search. Scoreboard has all the… Continue reading Website Of The Week: Nationwide Football League
In a new sponsorship deal, Classic FM’s Box Office will promote the Barclays Stage Partners Autumn Tour. The venture is Barclays’ first in radio sponsorship and the tour will visit 41 venues around the country.Despite Classic FM’s fall in listening share *(click here for full RAJAR results) from 3.3% to 3.1% and a decrease of… Continue reading Barclays And Classic In Sponsorship Deal
Crosse & Blackwell, Nestlé’s food brand, will sponsor a new afternoon cookery quiz on ITV. The programme, Quisine, will be hosted by Food and Drink’s Chris Kelly and will be shown at 13.25, Monday to Friday, from September 2.The deal was negotiated by Andy Thompson, deputy head of sponsorship at Carlton, Andy Jones, Universal McCann’s… Continue reading New Show Quisine Gets Sponsor
Figures Released today by NRS for periods to July 1996 show that, among the daily broadsheets, the Daily Telegraph performed the worst. In the twelve months to July the Telegraph’s readership dropped by 11.39%, or 321,000 readers, to 2.496 million.The Independent continued to lose readers, with readership dropping 7.39% to 852,000, and the Guardian also… Continue reading Newspaper NRS Figures – July
AMRA strengthened its coverage of the South West by becoming regional sales representative for The Bristol Journal, which has a reach of approximately 250,000.The Bristol Journal was acquired by the Bailey Group earlier this year and has three colour editions; Bristol North, East and South. Bailey is one of the largest publishers in the South… Continue reading Bristol Journal Believes In AMRA
Johnston Press, the regional newspaper group, today announced record interim results for the six months ended 30 June 1996.Turnover increased 12.5% from £49.521m last year to £55.716m this year, while pre-tax profits increased 55.1% to £12.603m.Fred Johnston, chairman of the Edinburgh-based group, believes that part of the reason for the good growth in advertising in… Continue reading Johnston Press Announces Record Results
