Practical Classics, Emap Nationals’ classic car magazine, is set to merge with its sister title, Popular Classics. The merger will take effect in the August issue (on sale Friday 19th July) with the title becoming Practical Classics Incorporating Popular Classics.The magazine will have a new look which includes a nostalgia element, with regular photographs of… Continue reading Practical Classics In Merger
An index for the 1996 ISBA Policy Conference featuring summaries of the speeches for media issues over the last year and a look to the future.ISBA Media Update Conference: Getting More Bang For Your Media Buck ISBA Conference : Can C5 Deliver? ISBA Conference: How Do You Reach Generation X? ISBA Conference Report: Pulling On… Continue reading ISBA Conference ’96 Index: Getting More Bang For Your Media Buck
CLT UK Radio Sales has announced a raft of senior sales appointments: Gary Perry joins from Classic FM as group head on Atlantic 252, while George McCracken joins as a sales executive on Atlantic from being group head at Mirror Group. Dina Subhani, currently a sales executive at CLT, is being promoted to group head… Continue reading New Sales Staff At CLT UK Radio, MTV And Sky Magazine
Saatchi & Saatchi received the accolade of world’s best advertising agency it was given the “Agency of the Year” award. The ceremony took place at the Cannes Advertising Festival and is the most prestigious in the industry.Jennifer Laing, Chairman of Saatchi & Saatchi Advertising said: “This award, which Cannes billed as the Olympics of Advertising,… Continue reading Saatchi & Saatchi: World’s Best
Channel 4 has created two new commissioning appointments to help develop a new strategy for the daytime schedule. Fiona Chesterton, the channel’s deputy commissioning editor for News and Current Affairs since 1992, is to be C4’s first commissioning editor for daytime, and her deputy is to be Julia Foote LeStage, who joins from Thames Television.C4… Continue reading Channel 4 To Develop Daytime Strategy
Sheila Lamport, Media Communications Manager at Allied Domecq gave an update on events concerning the Outdoor Action Group.She commented:“It’s great to be able to talk to you today about posters at a time when the industry has never been in a better shape.”She justified this by saying that the overdue investment in research and a… Continue reading ISBA Conference: Outdoor Action Group
Andrew Robertson, Corporate Marketing Manager of the Bradford & Bingley Building Society, said that the radio medium has gained respectability even though it only covers 4% of advertising revenue. The Radio Action Group (RAG) was set up in MAY 1995 by the ISBA in recognition of this. It was felt that as radio is growing… Continue reading ISBA Conference: Radio Action Group
According to reports in today’s trade press, a host of newspaper groups are lining up to buy Westminster Press which was put up for sale last week (Newsline 26/06).Interested parties are believed to include Newsquest Media Group, Cin Ven, Midland Independent Newspapers, Northcliffe Newspapers and United Provincial Newspapers. Westminster, owned by Pearson and believed to… Continue reading Interest Mounts In Westminster Press
Classic FM is leading a band of broadcasters and industry associations in a Digital Audio Broadcasting (DAB) experiment. As part of its commitment to the future of digital broadcasting, Classic FM will launch the venture in Birmingham and hopes that it will demonstrate the potential and opportunities of DAB (see Newsline 07/03).Sir Peter Michael, Chairman… Continue reading Classic FM Demonstrates Commitment To Digital Broadcasting
Bravo, the Flextech Television-owned cable and satellite channel, has joined forces with brewing company Whitbread in an Independence Day thematic sponsorship deal.The deal will help launch Whitbread’s new Amercian-styled flavoured alcoholic seltzer and will last for today only. The sponsorship of Bravo’s “Stars, Stripes and Shott’s” programming is the first above-the-line work for the Whitbread… Continue reading Independence Day Sponsorship Deal For Bravo
