Morgan Grampian title, What’s New In Marketing, has closed, with the June issue being the last. The title was said to be financially unviable.. Centurion Press has taken over Geographical Magazine, published by BBC Magazines. The title had been losing sales, falling from 32,878 in 1990 to 27,629 for July to December 1992. The magazine… Continue reading Magazine Snippets..
24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
Andy Jones, media director with Glasgow-based Bridge Alliance, left the agency unexpectedly this week. His departure on Wednesday has left deputy media director Anne MacLean in charge of the department until a replacement is decided.
The Media Research Group is holding a summer drinks evening on Thursday 15th July at Slightly Olivers, 26 Red Lion Street, London WC1. Any queries please contact Belinda Beeftink at Telmar on 071 224 9992.
Arts controller at LWT, Melvyn Bragg, has proposed that a percentage of the BBC licence fee should be used to produce public service programmes for ITV, Channel 4 and satellite stations. Faced with a ratings battle, ITV will find it increasingly difficult to fulfil public service duties, he stresses.
Total ITV/C4 combined revenue for May came in at £143.83m, up 7.3% on last year but down £5.61m on April. In terms of ITV/C4 split both revenues fell on last month, although ITV by a higher percentage (4.2%) to £117.83 whilst C4’s revenue was 1.8% down on April at £26m. C4’s improved its share of… Continue reading TV Round Up – May
Joint sales director at Media and Airtime Sales, Paul Curtis, will move across to Laser Sales as sales manager when the new LWT/Tyne Tees operation comes into being at the start of next year.Ron Miller is believed to be the most likely candidate for the position of managing director, with Derek Hamment taking over as… Continue reading Laser Sales Appointments Confirmed
In May MTV, followed shortly by BSkyB, released its new Out of Home (OOH) research into viewing of satellite channels outside of the home – figures not currently accounted for by BARB viewing data. The results of the survey showed that OOH viewing adds 15% to Astra viewing amongst 16-34 year olds. *MTV OOH£ for… Continue reading Industry News
